Head of Brand Marketing Sports Interaction and Party Casino-Canada

Entain; Toronto; On-site; CAD 100,000 - 150,000; Full time

Job summary

A leading company in the iGaming sector is looking for a Head of Brand Marketing to drive brand strategy and growth in Canada. The role involves overseeing a significant marketing budget, leading integrated campaigns, and collaborating with various teams to ensure impactful brand communications. Candidates should have extensive experience in brand marketing, preferably within the iGaming, sports, or entertainment sectors, alongside a strong understanding of the Canadian market.

Benefits

Regular bonus

Stake in company success through ShareSave scheme

Wellbeing support

Qualifications

• 8 years of experience in brand marketing with at least 3 years in a leadership role.
• Proven track record of managing successful campaigns in the iGaming or similar sectors.
• Strong understanding of Canadian marketing trends and consumer behaviors.

Responsibilities

• Drive brand strategy and oversee integrated marketing campaigns.
• Manage partnerships and sponsorship opportunities to enhance brand visibility.
• Lead a team of brand marketers and collaborate with cross-functional teams.

Skills

Digital Marketing

Performance Marketing

Team Management

Customer Acquisition

Multichannel Marketing

Education

Bachelor's degree in Marketing or related field

MBA

Tools

Google Analytics

CRM Tools

Job description

As aHead of Brand Marketing youwill be responsible forleading brand strategy partnerships creative excellence and customer marketing optimization while aligning brand performance with business growth

Reporting to the Head of Canada you will be part of the Marketing Team.

Role Summary

As the Head of Brand Marketing you will drive the strategic vision and positioning of Sports Interaction and PartyCasino in Canada ensuring consistent impactful and engaging brand communication. You will oversee a doubledigit brand marketing budget all brand marketing efforts from integrated campaigns to sponsorships partnerships and digital content lead external agencies and collaborating closely with creative performance marketing and product teams.

Key Responsibilities :

Brand Strategy and Positioning

• Define and execute a comprehensive brand strategy aligned with Entain Canadas overall business goals.
• Develop differentiated positioning for both brands resonating with Canadian players and stand out in the iGaming market.
• Conduct market research and competitor analysis to identify growth opportunities.
• Lead customer segmentation strategies and ensure personalized marketing approaches.
• Build and lead a multichannel brand strategy to enable growth of market share Campaign Development and
• Lead multichannel marketing campaigns including digital TV outofhome social media experiential and more.
• Oversee creative ensuring all campaigns reflect the unique tone values and positioning of each brand.
• Collaborate with external agencies to produce highquality engaging content.
• Integrate CRM optimization and datadriven insights into campaign strategies.

Sponsorships and Partnerships

• Identify and manage strategic sponsorship opportunities including partnerships with Canadian sports teams leagues and events to amplify brand visibility.
• Develop influencer marketing strategies and build partnerships with content creators relevant to Canadian audiences.

Team Leadership and Collaboration

• Lead and inspire a team of brand marketers fostering a culture of innovation collaboration and accountability.
• Partner with performance marketing customer experience and product teams to align brand initiatives with broader marketing strategies.
• Serve as a key representative of the marketing function within the Canadian leadership team.

Analytics and Optimization

• Use datadriven approaches to measure the impact of brand investments towards commercial targets.
• Track optimise and regularly report on performance ofbrand campaigns providing insights and recommendations for senior leadership and stakeholders.
• Track brand KPIs such as brand awareness customer sentiment and campaign ROI leveraging tools like Google Analytics.
• Partner with CRM team to optimization strategies and automation of customer journeys.

Regulatory and Responsible Gaming Compliance

• Ensure all marketing activities adhere to Canadian iGaming regulations including provincial requirements.
• Promote responsible gaming through thoughtful and compliant messaging across all brand communications.

Qualifications : Qualifications :

• 8 years of experience in brand marketing with at least 35 years in a brand marketing leadership role.
• Significant brand strategy experience including proven experience transforming a brand to capture significant growth
• Proven track record of managing successful campaigns in the iGaming sports entertainment or technology sectors is ideal.
• Experience in the iGaming space is preferred
• Strong understanding of Canadian marketing trends consumer behaviours and the competitive landscape.
• Experience working with sponsorships partnerships and multichannel campaigns tailored to local markets.

Technical Skills

• Proficiency in analytics tools (e.g. Google Analytics) and marketing platforms.
• Familiarity with CRM tools and datadriven marketing strategies.
• Strong knowledge of iGaming platforms trends and advertising standards in Canada is ideal.

Leadership Skills

• Exceptional leadership and team management capabilities with experience mentoring and developing highperforming marketing teams.
• Strong stakeholder management skills with the ability to influence and present to senior leadership.

Competencies and Attributes

• Strategic thinker with a customerfirst mindset.
• Creative and innovative approach to brand storytelling.
• Datadriven decisionmaker with a focus on measurable outcomes.
• Collaborative leader capable of inspiring crossfunctional team

Education

• Bachelors degree in Marketing Business Administration or a related field. An MBA is a strong asset.

Additional Information :

At Entain we know that signing top players requires a great starting package and plenty of support to inspire peak performance. Join us and a competitive salary is just the beginning.

Depending on your role and location you can expect to receive benefits like

• A regular bonus
• A stake in our success through our ShareSave scheme
• Wellbeing support and so much more.

And outside of this youll have the chance to turn recognition from leaders and colleagues into amazing prizes join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.

Should you need any adjustments or accommodations to the recruitment process at either application or interview please contact us.

At Entain we do whats right. Its one of our core values and thats why were taking the lead when it comes to creating a diverse equitable and inclusive future for our people and the wider global sports betting and gaming sector. However you identify our ambition is to ensure our people across the globe feel valued respected and their individuality celebrated.

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate ensuring ethical and compliant hiring practices globally.

Remote Work : Employment Type :

Key Skills

Digital Marketing,Performance Marketing,B2B Sales,Marketing,SAAS,Growing Experience,Customer Acquisition,Multichannel Marketing,Affiliate Marketing,Team Management,Public Speaking,Lead Generation

Experience : years

Vacancy : 1

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