Direct Response Copywriter

KittySpout

Canada

Remote

CAD 36,000 - 70,000

Full time

14 days+

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Job summary

KittySpout is searching for a Direct Response Copywriter to enhance their marketing team. The ideal candidate will drive high conversions through innovative ad copy focused on UGC and performance analytics, leveraging prior experience in digital advertising. With a culture that prioritizes rapid growth and creativity, this role promises significant career advancement opportunities in a dynamic environment.

Qualifications

4+ years of experience in Direct Response marketing.
Proficiency with performance analytics tools.
Strong copywriting skills for UGC and Meta ads.

Responsibilities

Manage the full creative process for ad briefs.
Write high-converting copy for various advertising formats.
Analyze performance metrics and improve creatives based on data.

Skills

Direct Response Expertise

Performance analytics

UGC Creation

Copywriting for Meta

Creative mindset

Job description

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KittySpout is looking for a Direct Response Copywriter to join our team! As our copywriter, you will be responsible for the scripting, planning, and managing of multiple creative projects with a big focus on UGC ads and psychology-based creatives to be used across paid marketing channels.

We are looking to hire someone with 4+ years of work experience. The ideal candidate has prior experience in creating paid advertisements specifically for Meta Platforms, UGC, direct response marketing & bonus points if experience with writing copy for landing pages.

Who are we?

At KittySpout, we are transforming cats and their parents’ lives by developing products designed with the help of expert veterinarians to create products that make taking care of cats easier while also helping improve the health and happiness of cats around the world. We've scaled quickly to become a multi 8-figure brand in under 4 years through viral digital marketing. KittySpout has helped over 600,000+ cat owners in just 4 years since launching with a small (but mighty) core team of under 20 people and we are looking to continue our growth by finding a great copywriter to help play a pivotal role in helping us scale!

What is our culture like & who is a good fit?

Culture-fit is our #1 factor when hiring! We have a genuine will-to-win. No work is beneath us if it moves us towards our goals. We utilize creativity to do more with less - and quickly. We use data to make decisions and live by the following three core values: "work smart", "overdeliver", "speed is king" and "better everyday". We love learning - every problem is an opportunity to grow. If you want a stress-free corporate 9-5 job, this isn't it.

If you want to challenge yourself and shape a fast-growing company, work directly with the founders- and see huge career growth by playing a huge role in scaling it to $100m+. Drive results with a group of passionate, smart & hardworking fun people. Work in an environment without politics, or corporate chicanery. Play a big part in our growth being hands on, active, and doing what is necessary with an excellent bonus plan based on performance then you have come to the right place.

Key Objectives:

Manage the full creative process of your ad briefs (from scripting all the way to final creative) in order to produce high converting creatives on an ongoing basis.
Write high converting copy for listicles, advertorials, quiz funnels & more
Drive measurable improvements in core advertising metrics across digital channels with improved creatives.
Script UGC Direct response creatives
Use data from creative performance on Meta to dissect, analyze and improve upon our creatives to continuously improve performance across our creatives.
Work with our marketing team to come up with new creative concepts and ideas.
Conduct strategic customer and competitor research to better optimize creative efforts
Improve current & future copy through your direct response marketing talent
Decide on the next steps needed to scale Meta Ads further through better creative

Requirements:

Fully remote
Direct Response Expertise: 4+ Years Experience with performance creative for DTC brands or working at a creative agency is a must.
Tools & Metrics: Proficiency in performance analytics tools such as Triple Whale, Motion, pitch decks, and spreadsheets to present ideas and campaign outcomes effectively.
UGC Experience: Lots of experience with creating briefs for UGC creators to produce high converting content across paid channels.
TOF Ad Copy: Lots of experience with creating copy/briefs for 1min-2min educational spokespeople ads .
Creative & Analytical Mindset: Ability to generate fresh ideas, write scripts, shot listing, and make data-driven decisions based on ad performance.
No issue working overtime or on the weekends if needed. You wouldn’t know what to do with your free time if you were working less. You are passionate about your work.
Excellent cultural fit as per our values above.
Are excited to play a big role in scaling the company and work closely with the founders.
Psychology-based copywriting skills

Accountabilities

Write 15-25+ high-converting ad scripts per week for Meta Platforms
Weekly Iterations on top performing ads to improve performance
Analyze performance metrics to derive actionable insights for future campaigns.
Collaborate with editors and designers to ensure ads are visually compelling and on-brand.
Adapt ad strategies to capitalize on emerging internet trends and consumer behaviors.
Present performance analyses and creative strategies to the marketing team
Continuously refine ad concepts and troubleshoot underperforming campaigns to achieve maximum ROI.
Iterate on winning ads to create more winning assets to produce a better ROI.

How Our Hiring Works & How We Operate:

When hiring, we’ll work with you to define the KPIs you’ll be responsible for and set targets. This removes ambiguity around wondering if you’re doing a good job after you start.
Initial soft interview, then a technical interview + test project with the current head of marketing, and a final interview to ensure culture fit. We plan to hire within ~8 - 12 days of conducting these interviews. We pride ourselves on timely responses and updates for applicants.
For this specific role, we will walk you through the long-term vision and opportunities that have us excited about this business - and how you fit in. We will show you our current structure and where we are headed!

Salary Expectation

USD $36,000 USD to $70,000 USD per year + Performance Bonus Structure based on experience and expertise.

Seniority level