Digital Optimization Manager: Conversion & Experimentation

Allstate Insurance Company of Canada - Permanent; Canada; On-site; CAD 77,000 - 102,000; Full time

Job summary

Allstate Insurance Company of Canada - Permanent seeks a Manager, Digital Optimization to lead analytics, experimentation, and optimization across the Digital Shop & Buy journey. You will identify funnel friction, drive test-and-learn initiatives, and partner with Product, Marketing, Technology, Analytics, and Operations to improve conversion and sales outcomes.

This role requires 7+ years of digital experience, strong analytical storytelling, and the ability to translate data into actionable

Qualifications

• 7+ years of relevant experience in digital sales, e-commerce, analytics, or related fields.
• Experience with digital analytics, session replay, heatmapping, dashboards.
• Experience designing or supporting A/B tests, test plans, hypotheses, and measurement strategies.
• Ability to translate data and insights into prioritized business recommendations for leadership.

Responsibilities

• Digital funnel performance monitoring and diagnostics.
• Plan and manage the A/B testing and experimentation roadmap.
• Translate insights into actionable optimization recommendations.
• Support journey optimization across demographics, segments, and channels.
• Develop business cases and data-driven prioritization for digital enhancements.
• Collaborate with Product, Technology, Marketing, Analytics, Operations and Business Architecture.
• Prepare concise performance updates for leadership and stakeholders.

Skills

Business Analysis

Business Case Analyses

Business Model Development

Data Analytics

Education

Bachelor's degree

Job description

Allstate Insurance Company of Canada - Permanent seeks a Manager, Digital Optimization to lead analytics, experimentation, and optimization across the Digital Shop & Buy journey. You will identify funnel friction, drive test-and-learn initiatives, and partner with Product, Marketing, Technology, Analytics, and Operations to improve conversion and sales outcomes.

This role requires 7+ years of digital experience, strong analytical storytelling, and the ability to translate data into actionable