B2B Marketing Strategist

Acclivity.Agency; Alberta; Remote; CAD 75,000 - 100,000; Full time

Benefits offered by this job

Flexible work schedule

100% employer-paid benefits

Budget for training and upskilling

Job summary

A leading marketing agency is seeking a B2B Marketing Strategist based in Canada. This fully remote role focuses on developing and executing marketing strategies that drive client growth through innovative approaches in account-based marketing and demand generation. Ideal candidates will have 3–5 years of experience in B2B marketing, agency background preferred. The position offers flexibility, competitive benefits, and opportunities for professional growth.

Qualifications

• 3–5 years of B2B marketing experience, with at least 2 years in strategy development.
• Proven experience in an agency environment is preferred.
• Strong knowledge of ABM, demand generation, and brand strategy.

Responsibilities

• Own 4–7 Enterprise ABM Programs.
• Drive end-to-end strategy and execution for complex engagements.
• Develop long-term marketing strategies that align with client goals.

Skills

B2B marketing experience

ABM expertise

Demand generation

HubSpot proficiency

LinkedIn campaign management

SEO knowledge

Excellent communication

Collaboration skills

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

HubSpot

Asana

Google marketing tools

Job description

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Join to apply for the B2B Marketing Strategist role at Acclivity.Agency

Location: Fully Remote (Canada-based only)

Position Type: Full-Time

Salary: $75,000–$100,000 annually

Why Acclivity?

At Acclivity, we’re passionate about growth: our clients’, yours, and ours. We partner with forward-thinking, tech-savvy companies transforming industries like engineering, manufacturing, and technology. As a remote-first agency, we believe in flexibility and work-life integration, giving our team the freedom to create, collaborate, and thrive from anywhere.

What You’ll Do

Own 4–7 Enterprise ABM Programs

Drive end-to-end strategy and execution for complex, negotiated-contract engagements.

Lead Strategic Planning

Develop long-term marketing strategies and account roadmaps that align client goals with measurable outcomes.

Work directly with client stakeholders to understand priorities, pitch new ideas, and recommend the best-fit B2B strategies to achieve growth.

Build and Guide Marketing Plans

Draft comprehensive strategies across ABM, demand gen, brand awareness, content, PR, and event marketing. Translate high-level goals into clear, actionable marketing plans.

Own Investment Decisions

Advise clients on where and how to invest budget and resources across channels to maximize ROI.

ABM & Demand Gen Expertise

Blend ABM best practices with broader B2B demand gen, digital, and brand strategy knowledge to create integrated marketing programs.

Design strategies that optimize leads and pipeline from conferences, tradeshows, webinars, and virtual events.

Optimize for the Future of Search

Stay ahead of SEO trends by integrating best practices alongside generative engine optimization (GEO) and AI-driven discoverability strategies, ensuring clients are visible today and prepared for tomorrow.

Partner with Marketing Managers, Project Managers, Content and PR teams to ensure strategies are executed on time and at the highest quality. Participating in some execution should be expected.

Stay Ahead of the Curve

Bring fresh thinking to clients by staying on top of B2B marketing trends, platforms, and technologies, and knowing when and how to put them into play.

What You’ll Bring

• 3–5 years of B2B marketing experience, with at least 2 years in strategy development
• Proven experience in an agency environment (preferred)
• Strong knowledge of ABM, demand generation, brand strategy, and event-driven lead generation
• HubSpot power user with confidence in pipelines, workflows, and reporting
• LinkedIn expertise, including Sales Navigator and Ads campaign management
• SEMrush fluency for competitive and SEO insights
• Comfortable working in Asana, and Microsoft tools (including SharePoint)
• Expert in Google marketing tools: Ads, Analytics, Search Console
• Excellent communicator: you can confidently pitch strategies to clients, gain buy-in, and lead conversations with senior stakeholders
• Strategic decision-maker: you know how to prioritize and allocate resources for maximum impact
• Collaborative leader: you guide Marketing Managers and work cross-functionally to ensure plans get executed
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience

Why You’ll Love Working Here

Flexibility & Autonomy: Work from anywhere with a schedule that fits your lifestyle — focus on results, not hours.

Continuous Learning: We invest up to 20% of your time in professional development and dedicate budget to training and upskilling.

Competitive Benefits: 100% employer-paid benefits package to keep you supported and thriving.

Innovative Clients: Partner with companies that are reshaping industries at the cutting edge of tech, engineering, and manufacturing.

A Team that Supports You: Join a collaborative, ambitious group of marketers who celebrate wins and share knowledge.

How to Apply

We’re looking for more than just a resume — we want to see your strategic brain in action! To apply, email us at [e-mail] and include either in the body of your email or an attached cover letter:

• A brief introduction to who you are and what drives you
• A link to your LinkedIn profile
• Complete this sentence: Two specific examples from my history that demonstrate why I’m a good fit are…
• Complete this sentence: I stay up to date on industry trends and best practices by…
• Complete this sentence: Three ways I use AI to work better, smarter and more effectively…
• Your resume
• BONUS: Portfolio or samples of strategies, plans, or campaigns you’ve developed

Our Hiring Process

• Top candidates will be invited to a written interview and to submit a video to showcase communication and strategic thinking.
• Finalists will have a screening interview.
• The top candidate will be invited to a final interview.

AI Screening

Acclivity does not use AI to screen applications. Every application is reviewed by a real human.

Vacancy Status

This role is to fill a newly created position, expanding our strategy team.

Company Details

Acclivity Agency is a division of Shawna Tregunna Consulting Inc., a federally incorporated Canadian company.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

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