Digital Marketing Specialist

95 Development Inc.; Toronto; On-site; CAD 55,000 - 82,000; Full time

Job summary

95 Development Inc. in Toronto is seeking a Digital Marketing Specialist to join our team and grow within a rapidly expanding company.

The ideal candidate will have experience in social media, events, and web design, with Mandarin proficiency and strong English communication skills.

The role focuses on developing marketing strategies, creating content, managing social channels, optimizing SEO, analyzing data and collaborating with the marketing team.

Qualifications

• Mandarin proficiency (speaking, reading, writing)
• Fluent English with strong written and verbal communication
• Minimum 3 years of digital marketing experience
• Creative mindset with excellent writing and verbal communication
• Excellent organizational skills and attention to detail
• Ability to prioritize and work under pressure to meet deadlines
• Strong report writing, communication and presentation skills
• Effective problem-solving with a results-oriented approach
• Ability to collaborate with staff and maintain good team relationships
• Adaptability, flexibility and sound judgment

Responsibilities

• Develop and execute the digital and traditional marketing strategy for the project
• Create content and initiatives to increase customer acquisition, loyalty and community support
• Assist with in-store visual merchandising and promotional materials
• Manage social media platforms (Instagram, Twitter, Facebook, YouTube) including posting and engagement
• Conduct market research to identify marketing opportunities and negotiate media coverage
• Simplify complex data into graphs, charts and visual aids for clients and management
• Track sales data, maintain promotional materials inventory, databases and reports
• Design and implement strategies to improve website traffic, CTR, CVR and SEO
• All other duties assigned by the marketing manager and executive team

Skills

Mandarin proficiency

English fluency

3+ years digital marketing

Creative mindset

Organizational skills

Prioritization under pressure

Report writing

Communication

Team collaboration

Adaptability

Job description

We are currently seeking a Digital Marketing Specialist to join our team that is willing to learn and grow in a quickly expanding company. The ideal candidate will have a solid background working in social media, event planning and web design.

Job Description/Duties:

• Develop and execute the digital and traditional marketing strategy for the project
• Create content and initiatives to increase customer acquisition, loyalty and community support
• Assist with in-store team with visual merchandising and promotional materials, good at use the tools of graphic design
• Manage social media platforms (Instagram, Twitter, Facebook, YouTube), including creating, posting and engaging in content
• Conduct market research to identify marketing opportunities and negotiate media coverage
• Simplify complex data into a user-friendly format such as graphs, charts and other visual aids for clients and management
• Track sales data, maintain promotional materials inventory, maintain databases and prepare the report accordingly
• Design, implement and execute strategies to continuously improve website traffic, CTR, CVR, and SEO
• And all other duties assigned by the marketing manager and executive team

Requirements and Qualifications:

• Ability to speak, write, read and understand in Mandarin proficient
• Fluent in English with strong verbal and written communication skills
• A minimum of 3 years of experience in the role of digital marketing
• Have a creative mind with excellent written and verbal communication skills
• Excellent organizational skills are required with attention to details
• Ability to establish priorities and work under pressure to meet project deadlines
• Solid report writing, communication and presentation skills
• Effective problem-solving skills with a results-oriented approach
• Ability to work with staff, build and maintain good working relationships with a team
• Able to adapt to change, exhibits flexibility and sound judgment
• We thank all candidates for their interest; however only those selected for interviews will be contacted.