Digital Marketing Specialist

Royal De Versailles Jewellers; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

A luxury jewelry designer based in Toronto is looking for a Digital Marketing Specialist to lead their online strategies. The role involves creating and managing campaigns across various platforms, including social media and email, while ensuring accurate website content. Ideal candidates have a strong background in E-Commerce, leadership skills, and analytical thinking. This position offers a dynamic environment to innovate and enhance the brand's digital presence.

Qualifications

• Strong written and verbal communication skills.
• Experience managing digital marketing campaigns.
• Ability to analyze marketing data and report findings.

Responsibilities

• Lead digital marketing strategies and create paid social media ads.
• Monitor and optimize performance of advertising campaigns.
• Assist the accounting department with financial tasks.

Skills

E-Commerce Experience

Communication Skills

Leadership

Analytical Thinking

Time Management

Understanding of SEO & SEM

Creativity

Tools

Mailchimp

Content Management Systems (CMS)

Google Ads

Job description

Digital:

• E-Commerce Experience
• Create and update the Digital Marketing Calendar
• Content Management Experience
• Lead the strategy and creation of paid social media ads (including FB, Instagram, Pinterest, Google Ads and Yelp)
• Monitor and optimize performance of Paid advertising campaigns
• Reporting of paid media tracking and analytics providing commentary on performance and recommended action plans in a timely manner
• Identify strategic brand partnerships & activities to help improve RDV’s presence in digital space.
• Work with the social media strategist to monitor social networks for customer care issues and ensure voice of RDV is communicated throughout all digital activities
• Responsible for ongoing governance of website content for accuracy and facilitating update requests to ensure content and resources are kept up to date.
• Experience or interest in designing an Ecommerce website experience and seamless customer journey to deliver valuable content
• Experience in managing a content management system (CMS) and creating landing pages
• Prior experience in creating and managing Email marketing campaigns through Mailchimp/ Marketo.
• Think outside the box and proactively introduce new ideas or suggestions to improve processes

Billing and Accounting:

• Assist the accounting department in collecting payments as well as approving invoices for media payments
• Create and manage the monthly budgeting reports, identify areas of improvement

Skills

• Strong written and verbal communication skills
• Leadership
• Analytical thinking
• Organization and Time Management Skills
• Ability to work strategically and meet tight deadlines
• Understand how to target customers and prospects with email marketing
• Use marketing analytics tools to analyze the success of digital marketing efforts

• Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data
• Follows social media, YouTube and industry news & trends,
• Genuine interest / early adopter of digital technology & innovation
• Knowledge of social media for business and influencer marketing tactics,
• CMS, website design knowledge and Mailchimp
• SEO & SEM
• Backend website knowledge and configuration
• Proven experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications
• Networking, creativity, eye for design and luxury
• Identify partnership opportunities (paid and earned)
• Able to curate and deliver high impact photoshoots and editorial content for RDV
• Be the face of RDV in representing the brand at events and photoshoots