Remote Digital Marketing Specialist

Placements24; Kimberley; Remote; CAD 60,000 - 80,000; Full time

Benefits offered by this job

Health coverage for remote employees

Flexible work schedule

Professional development opportunities

Collaborative remote culture

Job summary

Placements24 is seeking a Remote Digital Marketing Specialist to develop and execute digital strategies that raise online visibility, engage audiences, and drive donations and volunteer sign-ups. This fully remote role supports environmental conservation efforts and collaborates with a mission-driven team.

The ideal candidate brings 4+ years in digital marketing, strong SEO/SEM, content marketing, and analytics, with a passion for environmental causes.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 4 years of experience in digital marketing, with a proven track record of success in managing online campaigns.
• Strong understanding of SEO, SEM, social media marketing, email marketing, and content marketing.
• Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools, email marketing software).
• Excellent written and verbal communication skills, with strong copywriting and editing abilities.
• Creative thinker with a keen eye for design and user experience.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote work environment.
• Passion for environmental conservation and a commitment to the organization's mission.
• Experience with website content management systems (CMS) is a plus.
• Data-driven mindset with strong analytical and problem-solving skills.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to enhance online presence and engagement.
• Manage and grow social media channels (e.g., Facebook, Instagram, Twitter, LinkedIn), creating compelling content and engaging with followers.
• Plan and execute SEO and SEM campaigns to improve website visibility and traffic.
• Develop and manage email marketing campaigns, including newsletters, appeals, and donor communications.
• Create and optimize website content, ensuring it is engaging, informative, and aligned with brand messaging.
• Analyze website traffic, campaign performance, and other key metrics using analytics tools (e.g., Google Analytics).

Skills

Digital marketing strategy

SEO/SEM

Social media marketing

Content marketing

Analytics

Copywriting

Remote work

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

Google Analytics

Google Ads

Social media management tools

Email marketing software

Job description

About the Role

Our client, a progressive non-profit organization dedicated to raising awareness and support for environmental conservation, is seeking a talented and results-driven Remote Digital Marketing Specialist. This fully remote role is responsible for developing and executing digital marketing strategies to increase online visibility, engage target audiences, and drive donations and volunteer sign-ups. You will manage social media campaigns, SEO/SEM efforts, email marketing, and website content to amplify our client's message. The ideal candidate will possess a strong understanding of digital marketing best practices, exceptional creativity, and a passion for environmental causes. This is a prime opportunity for a self-motivated marketing professional to make a significant impact on conservation efforts from anywhere in the world, working collaboratively with a dynamic and mission-driven team. You will leverage digital platforms to connect with a global community.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to enhance online presence and engagement.
• Manage and grow social media channels (e.g., Facebook, Instagram, Twitter, LinkedIn), creating compelling content and engaging with followers.
• Plan and execute Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns to improve website visibility and traffic.
• Develop and manage email marketing campaigns, including newsletters, appeals, and donor communications.
• Create and optimize website content, ensuring it is engaging, informative, and aligned with brand messaging.
• Analyze website traffic, campaign performance, and other key metrics using analytics tools (e.g., Google Analytics).
• Generate regular reports on digital marketing performance and provide actionable insights for improvement.
• Collaborate with internal teams (communications, fundraising) to ensure cohesive messaging and campaign execution.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Experiment with new digital channels and strategies to reach wider audiences.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 4 years of experience in digital marketing, with a proven track record of success in managing online campaigns.
• Strong understanding of SEO, SEM, social media marketing, email marketing, and content marketing.
• Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools, email marketing software).
• Excellent written and verbal communication skills, with strong copywriting and editing abilities.
• Creative thinker with a keen eye for design and user experience.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote work environment.
• Passion for environmental conservation and a commitment to the organization's mission.
• Experience with website content management systems (CMS) is a plus.
• Data-driven mindset with strong analytical and problem-solving skills.

Benefits

• Our client offers a competitive salary and a robust benefits package designed for remote employees, including health coverage and generous paid time off.
• This role offers significant flexibility and the autonomy to work from your preferred location.
• We provide excellent opportunities for professional development, including access to online courses and industry webinars.
• You will be an integral part of a passionate team making a tangible difference in environmental conservation.
• The opportunity to shape a brand's digital presence and drive impactful campaigns offers immense job satisfaction.
• We foster an innovative and collaborative remote work culture.