Digital Marketing Specialist

Socket.dev; Saskatoon; On-site; CAD 50,000 - 80,000; Full time

Job summary

SIGA seeks a communications-focused professional to manage digital channels, craft email-marketing campaigns, and plan promotions that drive visitation and brand awareness. The role requires a 4-year degree in Communications, English, or Marketing and strong copy/editing skills.

The candidate will work to maintain online reputation and leverage CMS tools. The position emphasizes collaboration across marketing priorities, with a focus on quality content and timely execution of campaigns across

Qualifications

• 4-year degree required in Communications (PR or Journalism), English, Marketing or related field.
• Experience in publishing, advertising, promotions and graphic design.
• Strong spelling and grammar standards; excellent written communications.
• Experience with social media channels and social listening/reporting tools.

Responsibilities

• Monitor and advise on SIGA Casinos' digital interactions via social media.
• Plan, coordinate and evaluate email-marketing campaigns.
• Plan, forecast, coordinate, communicate and evaluate digital promotions across SIGA.
• Monitor online reputation and list management.
• Utilize digital platforms to drive brand awareness.
• Participate in other projects to support SIGA's marketing priorities.

Skills

Brand communications

Social media monitoring

Email marketing

Digital advertising

Content management

Education

Bachelor's degree in Communications

Bachelor's degree in English

Bachelor's degree in Marketing

Job description

This position serves to communicate SIGA's brand with online audiences through social channels, email marketing, and digital ads.

Responsibilities

Monitors and advises on SIGA Casinos digital interactions through social media platforms. Planning, coordinating and evaluating email-marketing campaigns. Planning, forecasting, coordinating, communicating and evaluating digital SIGA-wide promotions that incentivizes visitation. Monitors online reputation and list management. Utilizes digital platforms to drive brand awareness. Participate in other projects and activities as required, in support of SIGA's marketing priorities.

Qualifications

Successful completion of a 4-year degree in Communications (Public Relations or Journalism), English, Marketing or other. Working in publishing, advertising, promotions and graphic design, in the following areas: working withwebsite content management systems and reporting; managing online content; writing, editing, and copyediting, with very high standards for spelling and grammar; strategic communications/marketing planningand implementation of key objectives/goals; carrying out primary or secondary research; social mediachannels, including social media monitoring applications.

Why SIGA?

SIGA is a First Nation employer of choice in the province, with a focus on quality of life and an inclusive work environment that embodies a strong sense of belonging for employees. As a non-profit, 100% of our net income goes back to our communities. Since our inception more than 30 years ago, SIGA has returned $1.9 billion back to our beneficiaries.
For the third consecutive year, SIGA is proud to be named a Saskatchewan Top Employer by Canada’s Top 100 Employers. Now in its 21st year, Saskatchewan’s Top Employers is a special designation that recognizes employers that lead their industries in offering exceptional places to work.

Work Eligibility?

• At least 19 years of age
• Ability to obtain and maintain a Gaming Employee Certificate of Registration from the Saskatchewan Liquor Gaming Authority / Indigenous Gaming Regulators
• You must be legally entitled to work in Canada