Digital Marketing Specialist

Menē Inc.; Ontario; Remote; CAD 45,000 - 65,000; Full time

Job summary

Menē Inc. is seeking a creative and data-driven Digital Marketing Specialist to enhance its marketing initiatives. This role involves planning, executing, and optimizing digital marketing strategies across various platforms while collaborating with different teams to achieve measurable outcomes. If you have a passion for storytelling and digital marketing, we invite you to join our innovative team in a remote capacity.

Qualifications

• 2+ years of experience in digital marketing, preferably in e-commerce or luxury retail.
• Demonstrated success in managing multichannel marketing campaigns.
• Highly organized and self-motivated with the ability to meet deadlines.

Responsibilities

• Develop and manage marketing calendar; execute campaigns across social media and email.
• Plan, execute, and optimize paid advertising campaigns on Google and Meta.
• Lead influencer marketing efforts and ensure campaign performance.

Skills

Digital Marketing

Brand Storytelling

SEO

SEM

Content Marketing

Social Media Management

Education

University degree in marketing

College diploma in marketing

Tools

Google Ads

Google Analytics

Meta Ads Manager

Email Marketing Platforms

Job description

Menē is a renowned jewelry brand dedicated to crafting exquisite 24k gold and pure platinum pieces that commemorate life's special moments. With a steadfast commitment to quality, craftsmanship, and timeless elegance, we offer a diverse range of jewelry collections that resonate with our customers' unique tastes and preferences. As we continue to expand our reach and enhance our online presence, we are seeking a dynamic Remote Digital Marketing Associate to join our team and drive our digital marketing efforts to new heights.

For more about us, visit www.mene.com

The Role

We are seeking a Digital Marketing Specialist to join our remote team on a 12 month maternity leave contract, with potential to extend to full-time. Reporting directly to the Head of Sales and Marketing, you will be responsible for planning, executing, and optimizing digital marketing initiatives across multiple channels. This includes paid and organic campaigns, email marketing, content creation, and performance reporting. You'll collaborate closely with creative, customer service, and product teams to elevate the Menē brand and drive measurable business results.

Key Responsibilities

• Develop and manage the marketing calendar and execute campaigns across social media and email to drive brand awareness, engagement, and conversion.
• Plan, execute, and optimize paid advertising campaigns on Google and Meta platforms to achieve targeted ROAS and ROI.
• Lead our influencer marketing efforts. Identify, onboard, and manage partnerships with creators who align with our brand values. You’ll oversee campaign execution from start to finish, ensuring performance, reach, and brand integrity across all collaborations.
• Collaborate with PR to help shape our brand narrative, drive brand awareness and build relationships with industry leaders.
• Day-to-day management of Menē’s organic social media presence including copywriting, content planning, and scheduling. Be creative with the assets and ensure Menē stays at the forefront of all platform trends & changes.
• Collaborate with the creative team to develop compelling digital assets that align with brand identity and campaign objectives.
• Write and publish blog content on site.
• Conduct ongoing research into customer trends, industry shifts, and digital marketing best practices.
• Assist with external agency and partner coordination to support the timely execution of marketing initiatives.
• Serve as the brand voice for Menē across digital platforms.

Qualifications

• 2+ years of experience in digital marketing, preferably within e-commerce, luxury, or retail.
• University degree or college diploma in marketing, communications, or a related field.
• Demonstrated success in managing multichannel marketing campaigns and achieving measurable results.
• Proficiency in Google Ads, Google Analytics, Meta Ads Manager, and email marketing platforms.
• Strong understanding of SEO, SEM, content marketing, and social media best practices.
• Exceptional communication skills and a strong command of brand storytelling.
• Highly organized and self-motivated with the ability to meet deadlines in a fast-paced, remote environment.
• Team-oriented with excellent collaboration and interpersonal skills.
• Creative thinking with attention to detail and brand consistency.
• Ability to work cross-functionally and manage multiple priorities.

Join an innovative force in luxury jewelry and help shape the future of our brand. We're looking for a creative, data-driven marketer with a sharp eye for digital strategy and a talent for storytelling. If that sounds like you, we’d love to connect.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing and Sales

• Industries

  Retail Luxury Goods and Jewelry

Referrals increase your chances of interviewing at Menē Inc. by 2x

Sign in to set job alerts for “Digital Marketing Specialist” roles.

Online Marketing Specialist - Flexible Schedule; Work From Home

Digital & Partnership Marketing Specialist

Digital Marketing Specialist – Growth-Focused Role

Talent Pool - Digital Performance Marketing Manager

Digital Marketing Specialist – Growth-Focused Role

Digital Marketing Specialist – Growth-Focused Role

Greater Toronto Area, Canada 14 hours ago

Freelance Google Ads Specialist (Winery Portfolio)

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.