Digital Marketing Specialist

Toronto Blue Jays; Toronto; On-site; CAD 56,000 - 78,000; Full time

Job summary

The Toronto Blue Jays are seeking a Digital Marketing Specialist to enhance their digital presence. This role involves executing website optimizations, managing email marketing campaigns, and supporting the development of marketing assets. The ideal candidate will have a background in digital advertising and a passion for sports.

Qualifications

• 1-3 years of experience in digital advertising.
• Familiarity with digital analytics tools.
• Self-starter with ability to manage multiple priorities.

Responsibilities

• Execute website changes and manage the marketing calendar.
• Develop targeted email campaigns and digital assets.
• Conduct marketing reporting and analysis.

Skills

Digital advertising

Project management

Copy writing

Organizational planning

Problem-solving

Data analysis

Education

Degree in Business Administration

Degree in Marketing

Tools

Google Analytics

Adobe Analytics

MS Office 365

Monday.com

Job description

The Toronto Blue Jays are in search of a dynamic and results-driven Digital Marketing Specialist to join our growing marketing team.

Reporting to the Manager, Website & Direct Marketing, the successful candidate will be onboarded for a 12-month contract, and will execute website launches on Bluejays.com, develop targeted email campaigns, and enhance the digital experience for all fans. As a key prime on the marketing team, the successful candidate will demonstrate expertise in organizational planning, brief & copy writing and cross-functional project management.

Key Responsibilities:

Execute Website Changes & Optimization

• Key point of contact for Bluejays.com, reviewing and digesting internal briefs from internal partners
• Digest request & ensure we have all supporting information needed to execute
• Work cross-functionally with MLB to ensure executional excellence of brief, and share out for internal alignment
• Attention to detail and ability to manage launch timeline
• Ensure regular maintenance of site, including accurate details related to ticket products, players, & schedule

Email Marketing Campaign Briefing

• Assist in executing email marketing calendar, working with cross functional teams including ticketing, partnership & Jays Care for launch approvals
• Competent brief writer – including copy writing, imagery selection, and general knowledge of email best practices
• Brief MLB team on creative and correlated email elements, to coordinate an email proof for approval with Manager
• Manage internal approvals & ensure proper deployment scheduling, according to campaign calendar

Support on Creative Development of Digital Marketing Assets

• Ability to brief design team on web and email graphic requirements, including writing deliverables lists with: spec requirements, intentional messaging hierarchy, and tailored copy at a per asset basis based on best practice
• Understand Blue Jays brand guidelines when briefing creative
• Keen eye for detail in reviewing completed graphics for accuracy
• Packaging assets upon approval, and preparing for brief of web and/or email launch

Manage Day-to-Day Execution of Blue Jays SMS

• Ability to copy write short, impactful SMS communications for younger target audience
• Maintain SMS calendar, including briefing and review process with MLB and cross-functional partners

Marketing Reporting and Analysis

• Ad hoc reporting for email, web, SMS and performance marketing campaigns – pulling actionable insights to test and learn moving forward
• Regular monthly reporting to leadership team

Who You Are / What You Bring:

• 1-3 years of experience working in digital advertising
• Completed degree in Business Administration, Marketing, or related field
• Familiarity with digital analytics tools (e.g., Google Analytics, Adobe Analytics) to track and measure online user behavior, website performance, and digital campaign effectiveness
• Proficiency using MS Office 365, as well as project manager software (e.g. Monday.com) to coordinate digital marketing campaign execution
• Experience with Customer Relationship Management (CRM) systems a plus (e.g., Salesforce, Iterable) to manage execution of email campaigns with digital producers at MLB
• Self-starter mentality, with ability to manage multiple competing priorities, work autonomously, and multi-task under pressure
• Interest in copy writing, especially taking on a Blue Jays brand voice, as well as being able to speak contextually to a younger target demographic
• Proven track record of building positive and productive working relationships with internal cross-functional teams and external agency/vendor partners
• Strong problem-solving skills and comfort with ambiguity
• Understanding of analytics tools and digital media ad-platform (DCM, Google Ads, Business Manager, X/Twitter, etc.) and analytics platforms (Adobe Analytics-Omniture, Google Analytics)
• Sports Industry or Media Agency experience is an asset

Toronto Blue Jays have a strong commitment to diversity, accessibility, and inclusion. Everyone who applies for a job will be considered. We encourage individuals from underrepresented groups to apply and join us in shaping the future of our club. Together, we will build a team that reflects the richness of the game and the communities that we represent.

Throughout the recruitment process, we are dedicated to working with candidates who have accessibility needs to ensure they have the necessary support to perform at their best. Questions regarding accessibility throughout the recruitment process can be directed to [e-mail].