Digital Marketing Specialist

Copperfin Credit Union; Northwestern Ontario; On-site; CAD 50,000 - 70,000; Full time

Job summary

A leading financial institution in Northern Ontario is seeking a Digital Marketing Specialist to enhance member engagement and drive growth through innovative digital marketing strategies. The successful candidate will be key in executing campaigns across multiple platforms, optimizing performance, and collaborating with various teams to meet business objectives.

Benefits

Employee Win/Win Program to support local charities

Staff rates on a variety of products & services

Pension plan

Qualifications

• Minimum of 3 years of relevant experience.
• Proficient with digital marketing software and tools.
• Strong understanding of design principles.

Responsibilities

• Develop and manage multi-channel digital marketing campaigns.
• Monitor analytics and optimize performance.
• Create engaging email marketing content and manage social media interactions.

Skills

Digital Marketing

Data Analysis

Social Media Management

Education

Post-secondary degree or diploma in business marketing

Tools

Microsoft Office 365

Adobe Creative Cloud Suite

Job description

Syndicate
318 Syndicate Avenue South
Thunder Bay, ON P7E1E3, CAN

Syndicate
318 Syndicate Avenue South
Thunder Bay, ON P7E1E3, CAN

Northern Credit Union is a full-service, locally operated financial institution offering personal and commercial banking services along with financial planning expertise to members across our footprint. Northern is committed to making a difference in members lives by providing them tools to achieve their financial goals. As a key player in the financial services marketplace of Northern Ontario, we are excited to announce that we are currently seeking a Digital Marketing Specialist.

The Digital Marketing Specialist is responsible to develop, implement, and optimize digital marketing campaigns that promote Northern's financial products and services, enhance member engagement, and strengthen our brand across digital channels. This is a key role in driving growth, member acquisition, and retention through data-informed strategies.

The Digital Marketing Specialist will plan, create and manage multi-channel campaigns across platforms including Google Ads, Facebook/Instagram, LinkedIn, and programmatic. The successful candidate will maintain and update the credit union’s website and landing pages, ensuring strong performance through regular updates and analytics monitoring. They will design and deploy engaging email campaigns—including newsletters, promotions and onboarding flows—to enhance member engagement and retention. As the voice of our brand on social media, the Digital Marketing Specialist creates content calendars, develops posts, and manages member interactions in a compliant and consistent tone. The ideal candidate will be adept at tracking key performance metrics, providing actionable insights, and continuously refining campaign effectiveness. Collaboration is key—the Digital Marketing Specialist works cross-functionally with internal teams and ensures all marketing activities meet regulatory and privacy standards. Experience managing vendors, agencies, and digital tools is a plus.

Preferred candidates will possess the following qualifications:

• Post-secondary degree or diploma in business marketing, or a related field.
• Minimum of 3 years of relevant experience.
• Proficient with various software systems/ programs such as Microsoft Office 365, and the Adobe Creative Cloud Suite, including but not limited to Photoshop, Illustrator, Acrobat, etc.
• The belief that design is the strategic differentiator that drives business success.
• Employee Win/Win Program to support local charities
• Staff rates on a variety of products & services
• Pension plan

Deadline for Applications: June 20, 2025

We thank all applicants - however only those selected for an interview will be contacted.

Northern Credit Union is an equal opportunity employer and committed to providing an accessible recruitment process for all candidates. We welcome and encourage applications from people with disabilities. Accommodation is available on request for candidates taking part in all aspects of the selection process. If you require accommodations at any stage of the application or interview process, please contact the Human Resources Department .