Digital Marketing Specialist

Finastra; Mississauga; On-site; CAD 50,000 - 80,000; Full time

Job summary

Finastra is seeking a Digital Marketing Specialist who will play a key role in enhancing the company's online presence and customer engagement. Ideal candidates will have a university degree, strong communication skills, and proven analytical capabilities, with responsibilities that include developing marketing strategies and analyzing customer interactions. This role requires a proactive, organized individual with a passion for digital marketing and the ability to work collaboratively across teams.

Qualifications

• Strong communication skills, both verbal and written.
• Degree in business or communications preferred.
• Strong analytical and issue-resolution skills.

Responsibilities

• Develop and execute channel strategies for digital marketing.
• Collaborate with teams to improve customer experience.
• Utilize analytical skills to evaluate customer interactions.

Skills

Customer-relationship skills

Verbal communication

Written communication

Analytical skills

Problem-solving

Teamwork

Creativity

Organizational skills

Attention to detail

Education

University or college degree

Tools

MS Office Suite

Job description

Responsibilities

The Digital Marketing Specialist will report to the Principal, Digital Channels & Customer Experience and will be a trusted partner who possesses the insight, knowledge, and experience to confidently move from strategy through to completion, bringing concepts to life. We are looking for an ambitious and proven individual to grow our online presence, increase digital adoption, and contribute to a meaningful customer experience.

You will work closely with internal and external stakeholders to develop, implement, track, and optimize our digital marketing communications across all digital channels.

Major Responsibilities

1. Develop and execute channel implementation strategies, including content development, to optimize channels (such as Website, Live Chat, Email, SMS, Knowledge Base, IVR, Call Centre, Social Media, Outbound Calls, and Lettermail).
2. Collaborate with channel owners to identify opportunities and provide recommendations to improve customer experience and increase channel effectiveness.
3. Provide Business Intelligence: maintain information, deliver insights and reports, and build presentations for communication to multiple audiences.
4. Ensure brand consistency and integrity across multiple client programs.
5. Update website content utilizing a Content Management System.
6. Wireframe and Visual Design: represent the Customer Experience team to develop wireframes and visual designs adhering to digital best practices.
7. Coordinate with internal and external partners to successfully deploy digital campaigns.
8. Plan and schedule content to ensure high levels of measurable engagement, covering various stages of the product and key engagement periods within the product lifecycle.
9. Collaborate with internal teams to create and implement strategies that optimize user experience.
10. Identify insights and trends, then implement strategies to drive corrective actions based on those insights.
11. Utilize analytical skills to evaluate the end-to-end customer experience across multiple channels and touchpoints.
12. Evaluate emerging technologies and provide thought leadership and perspectives for adoption where appropriate.
13. Devise and implement innovative campaigns to drive digital adoption and promote brand awareness.

Experience & Skills

1. University or college degree and/or equivalent experience; degrees in business or communications are assets.
2. Strong and proven customer-relationship skills, with clear and effective communication.
3. Excellent verbal and written communication skills.
4. Excellent analytical and issue resolution skills; ability to handle stressful situations and think quickly.
5. Proven teamwork ability to collaborate with various individuals and departments internally to leverage expertise across the company.
6. Fast learner, results-oriented, with creative and proactive approaches to teamwork and ability to work independently.
7. Highly organized, resourceful, and capable of prioritizing under pressure.
8. High attention to detail and deadlines.
9. Proficiency with MS Office Suite.
10. Proven experience in developing and executing channel plans.
11. Passion for excellence and resourcefulness.

Additional Information

Finastra is committed to providing accessible employment practices compliant with the Accessibility for Ontarians with Disabilities Act (AODA). We will accommodate applicants' needs upon request throughout the recruitment process. Please inform us of any accommodations you may require. All information related to accommodations will be handled confidentially.