Digital Marketing Specialist

Canadian Immigrant Women's Association; Calgary; On-site; CAD 52,000 - 70,000; Full time

Job summary

Canadian Immigrant Women's Association in Calgary seeks a Digital Marketing Specialist to lead digital and creative efforts, translating CIWA's priorities into engaging content and campaigns across websites, social media, and digital advertising.

You will manage CIWA’s digital channels, ensure brand consistency, support events and storytelling, and collaborate with the Communications & Marketing team to drive outreach and public engagement.

Responsibilities

• Translate CIWA's priorities into digital content and marketing campaigns across digital channels.
• Manage CIWA’s digital channels, including social media, website, and digital advertising, with strong brand consistency.
• Collaborate with the Communications & Marketing team to support community outreach, events, storytelling and public engagement.

Job description

The Digital Marketing Specialist is the digital and creative lead within CIWA’s Communications & Marketing team, responsible for translating organizational, program, fundraising and engagement priorities into compelling digital content and marketing campaigns.

The Specialist manages CIWA’s digital channels, social media, website, digital advertising, graphic design and digital content while ensuring consistent application of CIWA's brand.

As part of a collaborative Communications & Marketing team, the Specialist also supports community outreach, events, storytelling, program promotion and public engagement. While digital marketing and creative production are the primary areas of responsibility, the position provides cross-functional support across the department based on priorities, workload and organizational needs. They thrive in a team environment, supporting collaboration by capturing group ideas, ensuring clarity in messaging, and driving meetings toward clear outcomes.