Digital Marketing Specialist

Web Wizards Inc.; Winnipeg; On-site; CAD 42,000 - 64,000; Full time

Benefits offered by this job

Hybrid work environment: remote + in‑m

Company events

Dental care

Disability insurance

Extended health care

Life insurance

Paid time off

Work from home

Job summary

Web Wizards Inc. in Winnipeg, MB, invites a Digital Marketing Specialist to join our hybrid team. You will support planning, execution, coordination, and reporting across diverse clients, handling Google Ads, Meta Ads Manager, GA4, SEO basics, content marketing, and analytics.

You will onboard new projects, coordinate with internal and external partners, prepare client reports, optimize campaigns, and build strong client relationships to ensure timely delivery aligned with objectives.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 1–3 years of digital marketing experience, preferably agency or client-facing.
• Experience with Google Ads and Meta Ads Manager: setup, monitoring, reporting, optimization.
• Experience using GA4 and preparing reports from multiple data sources.
• Solid understanding of paid media, analytics, SEO basics, and marketing strategy.
• Exposure to SEO tools (GSC, Semrush, Ahrefs, Screaming Frog) is a plus.
• Experience using AI tools to improve research, reporting, or workflows.

Responsibilities

• Coordinate onboarding and execution of digital marketing projects with internal teams and partners.
• Serve as day-to-day contact for assigned clients with clear communication.
• Lead recurring client reports by aggregating and presenting data from multiple sources.
• Assist setup, monitoring, reporting, and optimization of Google Ads and Meta campaigns.
• Support SEO initiatives through keyword research and on-page optimization basics.
• Conduct competitor research and stay ahead of digital marketing trends.
• Apply AI tools to improve research, reporting, and workflows.
• Translate data into actionable insights for clients and teams.

Skills

Analytical skills

Communication

Organization

Problem-solving

Education

Degree in Marketing or related field

Tools

Google Ads

Meta Ads Manager

GA4

Semrush

Ahrefs

Screaming Frog

Job description

Web Wizards is a digital dream team that’s more than just a collection of job titles.

CAREERS

Digital Marketing Specialist

Overview

The Digital Marketing Specialist will report directly to the Digital Marketing Manager and play a key role in supporting the planning, execution, coordination, and reporting of digital marketing initiatives across a diverse portfolio of clients.

This role is ideal for a well-rounded digital marketer with experience across multiple digital channels, including paid advertising, analytics, content marketing, websites, and a general understanding of SEO. The successful candidate is organized, analytical, proactive, and eager to continuously learn new marketing strategies, platforms, and AI-powered tools.

The Digital Marketing Specialist will help onboard new projects, coordinate with internal teams and external partners, prepare recurring client reports, support campaign execution, and build strong client relationships while ensuring projects are delivered on time and aligned with client objectives.

Responsibilities

• Coordinate the onboarding and ongoing execution of digital marketing projects, working with internal teams and external partners to ensure projects are delivered on time, within scope, and aligned with client objectives.
• Serve as the day-to-day point of contact for assigned clients, maintaining strong communication, managing project details, and supporting long-term client relationships.
• Lead the preparation of recurring client reports by collecting, validating, analyzing, and presenting marketing data from platforms including Google Analytics 4, Google Ads, Meta Ads Manager, Google Search Console, email marketing platforms, CRM systems, and other digital marketing tools.
• Assist with the setup, monitoring, reporting, and optimization of Google Ads and Meta advertising campaigns.
• Support SEO initiatives through keyword research, content analysis, website performance reviews, and basic on-page optimization recommendations while working alongside senior team members.
• Conduct competitor research, monitor digital marketing trends, and identify opportunities to improve campaign performance and support client growth.
• Use AI-powered tools to improve research, reporting, workflow efficiency, content planning, and marketing analysis.
• Translate marketing data into clear, actionable insights and recommendations for both clients and internal teams.
• Contribute to the continuous improvement of internal processes, reporting systems, and digital marketing workflows.

Qualifications

• Degree or diploma in Marketing, Communications, Business, or a related field.
• 1 to 3 years of experience in digital marketing, preferably within an agency or client-facing environment.
• Experience working with Google Ads and Meta Ads Manager, including campaign setup, monitoring, reporting, and optimization.
• Experience using Google Analytics 4 (GA4) and preparing marketing reports using multiple data sources.
• Strong understanding of digital marketing principles across paid media, analytics, websites, content marketing, and marketing strategy.
• Familiarity with SEO principles, including keyword research, on-page optimization, and performance measurement. Advanced SEO experience is not required, but an interest in learning and growing in this area is expected.
• Exposure to SEO tools such as Google Search Console, Semrush, Ahrefs, Screaming Frog, or similar platforms is considered an asset.
• Experience using AI tools such as ChatGPT, Gemini, Claude, or similar platforms to improve research, reporting, productivity, or marketing workflows.
• Prior agency experience or experience managing multiple client accounts is considered an asset.

Preferred Skills

• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Comfortable presenting data and marketing performance in a clear, client-friendly manner.
• Strong attention to detail and organizational skills.
• Ability to manage multiple projects and competing priorities in a fast-paced environment.
• Demonstrates initiative and a desire to continually expand their digital marketing knowledge across emerging platforms, technologies, AI tools, and industry best practices.
• Comfortable working independently while collaborating effectively within a team environment.

Company Benefits

• Hybrid work environment, with the flexibility to work remotely and the option to work from the office Monday through Thursday.
• Company events.
• Dental care.
• Disability insurance.
• Extended health care.
• Life insurance.
• Paid time off.
• Work from home.

Job Type: Full-time

Work Location: Hybrid remote in Winnipeg, MB R3A 0M2