Marketing Specialist

Autismservices; Saskatoon; On-site; CAD 55,000 - 75,000; Full time

Job summary

Western Development Museum (WDM) is seeking a Marketing Specialist to lead marketing initiatives and increase community engagement with WDM programs and services. The role includes creating campaigns, managing content schedules, and overseeing the museum's online presence across platforms.

Responsibilities include planning digital and traditional advertising, email campaigns, and ensuring website SEO and content accuracy. Strong writing skills and experience in cultural organizations are valued.

Qualifications

• Experience in museum, heritage or cultural organizations.
• Ability to build relationships with vendors, advertisers and community contacts.
• Keeping up-to-date with marketing and communication trends.
• Creative writing for digital platforms resonating with audiences.
• Strong attention to detail and organizational skills.

Responsibilities

• Lead marketing campaigns, content schedules and materials to meet museum goals.
• Deliver tactical plans for online and traditional advertising per strategy.
• Oversee digital presence across platforms and respond to inquiries.
• Manage online content including social media and reputation monitoring.
• Plan and manage email and social marketing to boost engagement.
• Perform website updates and ensure content accuracy.
• Ensure SEO best practices for descriptions, captions and alt text.

Skills

Content writing

Digital marketing

Social media management

SEO & website updates

Vendor & community relationships

Job description

The Western Development Museum (WDM) is seeking a Marketing Specialist to lead marketing initiatives and increase community engagement with WDM programs and services.

Responsibilities

• Creating and delivering marketing campaigns, content schedules, and marketing materials to meet WDM goals and objectives.
• Delivering and managing tactical plans for advertising and content schedules for both online and traditional media as per the marketing strategy.
• Overseeing WDMs online digital presence across various platforms, ensuring prompt, appropriate responses to public inquiries and cohesion with other ongoing marketing campaigns.
• Managing online content—including social media, Google, Trip Advisor, etc.—for comments, posts, paid advertising and reputation.
• Planning and managing email and social marketing campaigns to enhance engagement with target audiences.
• Performing website updates to ensure accuracy and current content.
• Performing website quality assurance checks on a regular basis, ensuring all website plug‑ins are up to date and arranging for website updates as required; also ensuring website SEO is maintained and best practices are implemented for descriptions, captions, alt text, etc.

Qualifications

• Experience working in museum, heritage or other cultural organizations.
• Ability to build and maintain relationships with vendors, advertisers and community contacts throughout the province.
• Willingness to learn and remain current on latest marketing and communication trends and best‑practices.
• Creative, imaginative and able to write engaging, exciting digital content for various online platforms that resonates with WDM’s audience.
• Strong eye for detail—organization, accuracy and attention to detail.