Manager, Digital Experience
CI Financial Corp.
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Benefits offered by this job
Job summary
CI Financial Corp. is seeking a Manager to lead the Digital Experience team, shaping the digital marketing platform on Adobe Experience Cloud and mobile app strategy.
You will drive compelling online experiences for target audiences with a focus on lead generation, working with marketing, sales, and other functions to improve site strategy and execution. This role emphasizes governance, QA, and a consistent user experience across CI's digital ecosystem, with an expectation to manage projects and
Qualifications
- 5+ years of hands-on CMS experience.
- Experience with Agile methodology.
- Understanding of accessibility (AODA) best practices.
- Experience with Adobe Experience Manager and web standards (HTML5/JS/CSS).
- Experience with analytics tools: Adobe Analytics and Google Analytics.
- Experience with Adobe Target and Adobe Experience Platform.
- Understanding of SEO.
- Post-secondary education in Marketing, UI/UX or technology.
- Financial services industry experience is a plus.
- Ability to connect dots and see the big picture.
- Strong interpersonal, listening, empathy and communication skills.
Responsibilities
- Lead a team to design and develop new capabilities for integrated digital marketing initiatives.
- Collaborate with marketing, sales, SEO, client services to improve processes and scale best practices.
- Participate in product/technology meetings (discovery, requirements, design, status, demos).
- Plan work to meet project dates with internal and external partners.
- Communicate with non-technical product owners and technical teams.
- Source third-party vendors/tools to accelerate initiatives.
- Provide project oversight with minimal supervision.
- Build strong cross-functional relationships to achieve outcomes.
Skills
Education
Tools
Job description
At CI, we see a great place to work as one that is a safe place for everyone to have a voice, where people are empowered to take ownership over meaningful work, where there is an opportunity to grow through stretching themselves, where they can work on innovative products and projects, and where employees are supported and engaged in doing so.
We are currently seeking a Manager to join our Digital Experience team. This person will lead a team responsible for designing and developing new capabilities to support our integrated digital marketing initiatives. As part of our digital transformation, this includes building out our digital marketing platform on Adobe Experience Cloud; executing the mobile app strategy; and creating compelling online experiences tailored to specific audiences with a focus on lead generation.
This opportunity is for an existing vacancy with the company.
- Leverage the Adobe Experience Cloud to its full potential to build innovative digital experiences.
- Partner with various internal teams (marketing, sales, SEO, client services, etc.) to improve processes, identify opportunities, and scale best practice to continual assess and improve on the site’s strategic direction and execution.
- Attend all product and technology meetings relevant to digital experience initiatives including (discovery, requirements, design, status updates, and demos).
- Schedule work to meet project completion dates with both internal and external partners.
- Communicate to both non-technical product owners and technical development teams.
- Ability to source 3rd party vendors and tools to help accelerate our digital experience initiatives.
- Provide oversight for assigned projects with minimal supervision.
- Build strong relationships to achieve shared outcomes with various functions across the organization.
- Drive long-term web strategy across our digital ecosystem, technology, design, and user needs.
- Establish governance, quality assurance, and a consistent user experience.
- Experience 5+ years of hands on experience with using a content management system.
- Experience working with an Agile methodology and iterative development.
- Understanding of website best practices and publishing standards for accessibility AODA.
- Experience with Adobe Experience Manager and/or web standards and technologies (i.e. HTML5, Javascript, CSS, video and image formats).
- Experience with analytics tools: Adobe Analytics and Google Analytics.
- Experience with Adobe Target.
- Experience with Adobe Experience Platform.
- Understanding of SEO.
- Post Secondary education with a Marketing, UI/UX or technology focus.
- Financial services industry experience.
- Ability to connect the dots and envision ‘big picture’.
- Strong interpersonal skills such as effective listening, empathy and patience to lead the team.
- Ability to quickly understand business and technical context in a face paced environment.
- Strong verbal and written communication skills, with the ability to work effectively with employees in all levels across the organization.
- Team player with the ability to work independently.
- "Embrace the Unknown" ability - Desire to continually learn and explore new tools, concepts and ideas and then share them with the rest of the team.
This role follows our in office work model and requires employees to be onsite four days per week to support collaboration and business needs.
Normal office environment.
Flexibility to work from home.
- Health insurance coverage
- Wellness programs
- Life and disability insurance
- Retirement savings plans
- Paid leave programs
- Education-related programs
- Paid holidays and vacation time
- Many others
Many of these benefits are subsidized or fully paid for by the company.
The anticipated base salary range for this position is $69,500 to $119,500. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a bonus program.
- Recognition & Compensation
- Training & Development
- Health & Well-being
- Communication & Feedback
CI Financial is an independent company offering global wealth management and asset management advisory services through diverse financial services firms. Since 1965, we have consistently anticipated and responded to the changing needs of investors. We are driven by a commitment to provide individuals and institutions with the highest-quality investments and advice.
- Modern HQ location within walking distance from Union Station
- Training Reimbursement
- Paid Professional Designations
- Employee Savings Plan (ESP)
- Corporate Discount Program
- Enhanced group benefits
- Parental Leave
- Top-up program
- Paid time off for Volunteering
We are driven by a commitment to provide individuals and institutions with the highest-quality investments and advice. Employees with a healthy dose of ambition, a desire to commit to a curious mindset for continuous learning, and a willingness to go the extra mile thrive at CI.
We offer an in-office environment, competitive benefits, and a supportive workplace to help our employees thrive both personally and professionally.
CI Financial Corp. and all of our affiliates ("CI") are committed to fair and accessible employment practices and provide reasonable accommodations for persons with disabilities.
If you require accommodations in order to apply for any job opportunities, require this posting in an additional format, or require accommodation at any stage of the recruitment process please contact us at accessible.recruitment@ci.com, or call 416-364-1145 ext. 4747.
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