Digital Marketing Coordinator

Wood Automotive Group; Calgary; On-site; CAD 45,000 - 65,000; Full time

Benefits offered by this job

YMCA membership

GoodLife Fitness membership

Team social events

Career growth opportunities

Job summary

Wood Automotive Group is seeking a Digital Marketing Coordinator to join our Calgary team. You will support the Digital Marketing Manager in creating and executing campaigns across social media, email, and PPC, while developing engaging content and analyzing performance metrics.

You'll utilize tools like Adobe Creative Suite, Google Analytics, WordPress, and various social channels to optimize campaigns and report insights.

Qualifications

• Post-secondary degree/diploma in marketing, communications or a related field.
• 2+ years of experience in digital marketing, preferably in the automotive industry.
• Strong understanding of social media platforms, email marketing, website maintenance (WordPress) and PPC advertising.
• Highly proficient in the Adobe Creative Suite.
• Experience in Google Analytics, Google Ads, and other digital marketing tools.
• Excellent written and verbal communication skills.
• Strong analytical skills to drive decision-making.
• Ability to manage multiple projects in a fast-paced environment.
• Digital video and editing skills would be an asset.

Responsibilities

• Assist in day-to-day activities and projects with the Digital Marketing Manager.
• Support Digital Marketing Specialists in campaigns and initiatives; provide vacation coverage.
• Help manage All Makes Collision Centre and Cavalcade Auto websites and social media accounts; create and schedule content; analyze engagement and metrics.
• Analyze and report on campaign effectiveness; track KPIs such as website traffic and ad clicks.
• Conduct keyword research (Google, SEMRush) to optimize website content and write weekly blog posts.
• Assist in planning and executing marketing events and promotions.
• Participate in regular weekly conference calls with the Digital Marketing department.

Skills

Social media management

WordPress

Google Analytics

Google Ads

Adobe Creative Suite

Email marketing

Data analysis

Content writing

Communication

Project management

Education

Post-secondary degree/diploma in marketing or related field

Tools

Adobe Creative Suite

Job description

The Wood Automotive Group, one of Alberta's largest automobile retailers for over 40 years, is offering an exciting opportunity for a Digital Marketing Coordinator to join our team!

The Wood team believes that its people are its greatest asset. We provide our employees with competitive salaries and careers that grow with them. As a group with 8 dealerships, a collision repair centre and an online pre-owned sales lot, we believe our success and growth is built on the drive and dedication of our people. If you’ve got what it takes to be a natural leader, trainer and coach with a proven track record in the automotive industry than this is your opportunity to join us.

About the role:

We’re looking for a motivated Digital Marketing Coordinator to join our team! You’ll work closely with the Digital Marketing Manager, gaining hands-on experience in developing and executing digital marketing campaigns across various platforms such as social media, email, and PPC. Your creativity and attention to detail will help create engaging content that resonates with our audience. You’ll also have the opportunity to analyze campaign metrics and provide valuable insights to improve our strategies. To be successful in this role, you’ll need to be organized, proactive, and familiar with digital marketing tools like Adobe Creative Suite, Google Analytics, WordPress, and social media platforms.

Responsibilities:

• Work directly with the Digital Marketing Manager and assist in day-to-day activities and projects.
• Support the Digital Marketing Specialists in their various campaigns and initiatives and provide vacation coverage.
• Help manage the All Makes Collision Centre and Cavalcade Auto websites and social media accounts. This includes creating and scheduling social media content, monitoring engagement, website maintenance and analyzing metrics to measure success.
• Analyze and report on the effectiveness of digital marketing campaigns, including tracking KPIs such as website traffic, Google ad clicks, conversion rates etc.
• Conduct keyword research through Google and SEMRush to optimize website content for search engines including writing weekly blog posts.
• Assist in the development and execution of marketing events and promotions.
• Participating in regular weekly, or as required, conference calls with the Digital Marketing department.

Qualifications:

• Post-secondary degree/diploma in marketing, communications or a related field.
• 2+ years of experience in digital marketing, preferable in the automotive industry.
• Strong understanding of social media platforms, email marketing, website maintenance (preferably with WordPress), and PPC advertising.
• Highly proficient in the Adobe Creative Suite.
• Experience in Google Analytics, Google Ads, and other digital marketing tools.
• Excellent written and verbal communication skills.
• Strong analytical skills and ability to interpret data to drive decision-making.
• Ability to manage multiple projects and prioritize tasks in a fast-paced environment.
• Digital video and editing skills would be considered an asset.

Requirements:

• Valid AB class 5 driver’s license

Some of the Rewards of Joining Our Team

• Corporate membership rates at YMCA and GoodLife Fitness.
• Team social events, employee appreciation initiatives, and exclusive company perks.
• Opportunities for career growth and professional development within one of Alberta’s leading automotive groups.

Are you looking to build a rewarding career while making a positive impact in your community? At Wood Automotive Group, our people are at the heart of everything we do. For more than 40 years, we have been committed to delivering exceptional customer experiences, quality vehicles, and outstanding service throughout Alberta.

Beyond our business, we are passionate about supporting the communities where we live and work. We proudly partner with and support organizations including the SAIT Automotive Business Administration Program, KidSport, the PREP Program, The Salvation Army, the SSUBI ("Hope") Foundation, and the Rogers Charity Classic, among many others. Our commitment to community involvement reflects our belief that success is measured not only by what we achieve as a company, but also by the difference we make in the lives of others.

At Wood Automotive Group, you'll join a team that values integrity, collaboration, continuous learning, and giving back.

We thank all applicants for their interest; however, only those selected for an interview will be contacted.