Digital Marketing Analyst

CARFAX; Toronto; On-site; CAD 70,000 - 95,000; Full time

Job summary

A leading company in automotive data is seeking a Digital Marketing Analyst to join their dynamic team in Toronto. The ideal candidate will leverage analytical skills to drive insights, optimize campaigns, and ensure quality assurance. The role offers competitive compensation, benefits, and a collaborative environment with innovative office spaces.

Benefits

Competitive compensation

401(k) / DCPP matching

4-Day summer work weeks

Generous time-off policies

Dog-friendly office

Qualifications

• 3-5 years' experience with Adobe Analytics required.
• Proven ability to wrangle data from multiple sources.
• Experience with data collection architecture and design.

Responsibilities

• Analyze user behavior, cohorts, and funnel analysis.
• Manage reporting, analysis, and report automation.
• Provide Quality Assurance (QA) checks for product releases.

Skills

Analytical skills

Problem solving

Attention to detail

Data wrangling

Tools

Adobe Analytics

SQL

Python

R

Job description

Join Team CARFAX as a Digital Marketing Analyst

What you’ll be doing :

• Analyze user behavior, cohorts, and funnel analysis to drive insights for Product, Marketing, and Lifecycle teams
• Create measurement plans and frameworks to support enterprise strategies
• Be the data evangelist who collaborates daily with stakeholders and cross functional teams across the business
• Communicate the effectiveness of new product launches, campaign launches, and site changes
• Wrangle data from online and offline data sources to produce insights around customer cohorts and segments
• Manage the production of reporting, analysis, and report automation
• Provide Quality Assurance (QA) checks before Product releases, checking for user experience and Analytics implementation
• Develop Analytics implementation requirements for development teams to implement on both Web and Mobile Apps.

What we’re looking for :

• Minimum 3 – 5 years’ experience with Adobe Analytics
• Solidunderstanding of the analytics processfrom strategy to tagging / implementation to reporting
• Results oriented – strong focus on achieving revenue, conversion, sales, and other marketing goals. Ability to use metrics to manage programs and measure success
• Proactive and self-motivated with a strong sense of ownership. Identifies what needs to be done and has a bias toward action and efficiency
• Highly analytical, detail oriented with strong business acumen and foresight
• Proven track record for problem solving and quality assurance (QA)
• Ability to translate, communicate, and distil metrics into a digestible, actionable marketing frameworks
• Proven ability to wrangle data from multiple sources
• Working knowledge of SQL, Python, or R
• Experience in data collection architecture and design (Data Layer, Pixels, CDP, DMP, MDM, Website Governance and Compliance Technology)
• Experience measuring Email Marketing, Push Notifications, and SMS performance is a plus

What’s in it for you :

• Competitive compensation, benefits and generous time-off policies
• 4-Day summer work weeks and a winter holiday break
• 401(k) / DCPP matching
• Great team and collaborative environment
• Casual, dog-friendly, and innovative office spaces

Don’t just take our word for it :

• 10X Virginia Business Best Places to Work
• 10X Washingtonian Great Places to Work
• 9X Washington Post Top Workplace
• 3X St. Louis Post-Dispatch Best Places to Work

Create a job alert for this search