Digital Marketer

Intouch Insight; Ottawa; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading company in digital marketing seeks an experienced professional to enhance their online presence through strategic content creation and website optimization. Candidates should possess strong analytical skills and a proven track record in digital marketing tools, focusing on SEO and visitor engagement functionalities. This position offers opportunities for professional growth within a supportive team environment and access to advanced technologies.

Benefits

Competitive salary and benefits package

Opportunities for professional growth and development

Collaborative and supportive team environment

Access to cutting-edge tools and technologies

Qualifications

• 5 years of experience in digital marketing.
• Excellent writing skills with attention to detail and creativity.
• Strong analytical skills for data interpretation.

Responsibilities

• Test and maximize AI software and SEO-rich content.
• Optimize website performance and user experience.
• Support execution of paid ad campaigns and digital initiatives.

Skills

SEO

Content Creation

Digital Marketing

Data Analysis

A/B Testing

Education

Degree or diploma in marketing or a related field

Tools

Google Analytics

Google Search Console

Job description

• Test and maximize the usage of new technology (AI software) and tools to create SEO-rich content at scale.
• Responsible for growing the organic pipeline by writing engaging content that is optimized for key search terms in order to drive qualified traffic to our website.

Website optimization

• Focus on website optimization to improve visitor experience and conversion rates for our target audience.
• Become an internal expert in our website theme and the HubSpot CMS.
• Analyze website traffic and user behavior to make data-driven decisions for optimizing our website visitors’ experience.
• Develop and implement A / B testing strategies to optimize website performance, user engagement, and conversion rates.
• Prepare monthly reporting on website performance, analyzing key metrics and providing actionable insights to enhance online strategies.

Other responsibilities

• Support our Digital Marketing lead on the execution of our paid ad campaigns and other digital marketing initiatives.
• Stay updated with the latest trends and best practices in digital marketing, including social media, paid advertising, and content marketing.
• Other duties as may be assigned from time to time

Qualifications :

• Strong aptitude for learning, testing, and maximizing usage of new technology and tools.
• Excellent writing skills with a keen eye for detail and creativity.
• Proficiency in digital marketing tools and platforms, including but not limited to Google Analytics, Google Search Console, and other SEO tools.
• Strong analytical skills and ability to interpret complex data to optimize marketing strategies.
• Ability to work collaboratively in a team environment and communicate effectively with cross-functional teams.
• Familiarity with A / B testing and conversion rate optimization techniques.
• Knowledge of website development is an asset.
• 5 years of experience in digital marketing.
• A degree or diploma in marketing or a related field.

What We Offer :

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• Collaborative and supportive team environment.
• Access to cutting-edge tools and technologies.