Digital Growth Marketing Lead: Inbound & Campaigns

Optima Living; Vancouver; Hybrid; CAD 70,000 - 90,000; Full time

Benefits offered by this job

Market-competitive pay

Employer-paid health coverage

Ongoing training and development

Employer-matching RRSP

Generous vacation and paid sick time

Flexible work environment

Inclusive team culture

Job summary

A leading senior living community provider is searching for a Digital Growth Marketing Manager. This role involves improving digital systems, generating leads through strategic marketing, and collaborating with internal teams. The ideal candidate will have a degree in marketing or a related field, hands-on experience in digital marketing, and proficiency with tools like HubSpot and Google Ads. The position offers competitive compensation, career growth opportunities, and a flexible work environment.

Qualifications

• 3–5 years of hands-on experience in digital marketing, ideally in a fast-moving, mid-sized team.
• Proven ability to manage inbound lead campaigns from end to end.
• Strong attention to detail and highly organized.

Responsibilities

• Develop and execute multi-touch digital marketing campaigns.
• Manage digital platforms and online reputation.
• Analyze digital performance metrics to improve strategies.

Skills

Digital marketing

Project management

Communication

HubSpot

Google Ads

WordPress

Meta Ads Manager

Education

Bachelor’s degree in marketing, business, or related field

Tools

HubSpot

Google Ads

WordPress

Meta Ads Manager

Job description

A leading senior living community provider is searching for a Digital Growth Marketing Manager. This role involves improving digital systems, generating leads through strategic marketing, and collaborating with internal teams. The ideal candidate will have a degree in marketing or a related field, hands-on experience in digital marketing, and proficiency with tools like HubSpot and Google Ads. The position offers competitive compensation, career growth opportunities, and a flexible work environment.