Digital & Direct Marketing Lead – Donor Lifecycle Growth

BC Children's Hospital Foundation; Vancouver; Hybrid; CAD 73,000 - 81,000; Full time

Benefits offered by this job

Hybrid work environment

Generous vacation

Health and dental benefits

Defined benefit pension plan

Commitment to professional development

Job summary

A charitable healthcare organization is looking for a Digital & Direct Marketing Specialist. The successful candidate will develop and implement strategies to drive monthly donor acquisition and engagement. Responsibilities include executing integrated marketing initiatives and analyzing donor data to optimize performance. With a focus on collaboration and creativity, the role seeks a motivated individual with a strong background in digital marketing and lifecycle strategies. This position offers competitive compensation and various benefits, including a hybrid work environment.

Qualifications

• 5+ years of experience in digital and/or direct marketing, ideally within a nonprofit or B2B environment.
• Experience with analytics and reporting tools such as Google Analytics.
• Strong written and verbal communication skills.

Responsibilities

• Lead Monthly donor acquisition and engagement strategies.
• Execute integrated digital and direct marketing initiatives.
• Analyze donor and marketing data to inform decisions.

Skills

Lifecycle marketing

Digital and direct marketing

Audience segmentation

Data analysis

Project management

Collaboration

Education

Post-secondary diploma or degree in marketing, communications, or business

Tools

Salesforce Marketing Cloud

Google Analytics

HubSpot

BI tools

Job description

A charitable healthcare organization is looking for a Digital & Direct Marketing Specialist. The successful candidate will develop and implement strategies to drive monthly donor acquisition and engagement. Responsibilities include executing integrated marketing initiatives and analyzing donor data to optimize performance. With a focus on collaboration and creativity, the role seeks a motivated individual with a strong background in digital marketing and lifecycle strategies. This position offers competitive compensation and various benefits, including a hybrid work environment.