Digital Experience Specialist

Marketers on Demand; Toronto; Hybrid; CAD 65,000 - 85,000; Full time

Job summary

A leading marketing firm is seeking a Hybrid Digital Experience Specialist to enhance their digital presence. This role entails publishing web content, executing marketing strategies, and leveraging analytics to improve user experience. Candidates should have substantial experience with digital asset management and marketing technologies, ensuring they meet the demands of modern digital campaigns.

Qualifications

• Over 2 years of hands-on experience with DAM platforms.
• Experience in Digital Marketing and website operations.
• Experience producing digital-first campaigns.

Responsibilities

• Responsible for daily web content publishing using a CMS.
• Create go-to-market strategies for video platform features.
• Provide optimization and post-campaign reporting using data analytics.

Skills

Digital Marketing

Content Management Systems

Data Analytics

Education

Two-year post-secondary program in Marketing, UX or Technology

Tools

Adobe Experience Manager

Adobe Analytics

Google Analytics

Vidyard

Job description

Marketing / PR / Events

Marketers on Demand is currently searching for a Hybrid Digital Experience Specialist to join our Canadian client’s team! In this role you will work closely with various teams to maintain and post new content on their various digital properties while staying compliant!

Key Responsibilities:

• Responsible for daily web content publishing using a CMS; both new and updates
• Create and execute go-to-market strategies for video platform features; ensure they match company goals and the right target market
• Develop and implement best practices for digital asset management (workflows and usage rights)
• Create and maintain user guides, tutorials, and training material
• Perform competitive analysis and make content recommendations for campaigns
• Provide optimization and post-campaign reporting; use data analytics, understand user behaviour and content performance

Key Qualifications:

• Over 2 years of hands-on experience with DAM platforms (AEM, Bynder, Aprimo or Content Management Systems)
• Completed a two-year post-secondary program within Marketing, UX or Technology
• Experience in Digital Marketing and/or enterprise-level website operations, digital content publishing and administration
• Experience producing digital-first campaigns that deliver results
• Experience with Adobe Experience Manager and/or web standards and technologies (i.e. HTML5, Java, CSS, video and image formats) is an asset
• Experience with analytics tools (Adobe Analytics, Google Analytics, Decibel Insights) is an asset
• Experience with Vidyard an asset

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