Digital Customer Acquisition Lead

The Raw Office; Toronto; On-site; CAD 70,000 - 95,000; Full time

Job summary

A leading tech start-up located in downtown Toronto seeks a Digital Customer Acquisition Lead to spearhead B2B customer acquisition through various digital channels. The role involves strategizing digital marketing initiatives and requires strong analytical, communication, and organizational skills, along with expertise in handling online marketing strategies. Join us for a dynamic work environment and make an impact with your skills.

Benefits

Free mentorship with industry leaders

Free classes and workshops

Free coffee

Scotch Fridays

In-office ping-pong

Occasional in-office chef experiences

Qualifications

• Minimum of 2 years of relevant experience in digital acquisition and leadership.
• Strong understanding of B2B online marketing concepts.
• Proficiency with social media platforms.

Responsibilities

• Track and optimize acquisition metrics.
• Create targeted digital B2B acquisition channels.
• Continuously improve strategies to increase Customer Lifetime Value.

Skills

Analytical skills

Communication

Organizational skills

Problem-solving

Creativity

Digital marketing expertise

Education

Degree in marketing, business, design, data science, communications, or related field

Tools

Google Ads

Facebook Ads

LinkedIn Ads

Bing

Google Analytics

Job description

Digital Customer Acquisition Lead

Raw Office is an exciting tech start-up that helps organizations become more eco-friendly via its next-generation ecommerce procurement platform. Located in downtown Toronto at Young and Dundas Square, we offer an inclusive and dynamic lean start-up environment. We empower our team members to excel both individually and collectively. Raw Office is enlisted in two of the world's top-rated accelerator programs: DMZ (Canada) and Gener8tor (USA). You will have access to all the resources and mentorship of these world-class organizations. Perks include free mentorship with industry leaders, free classes and workshops, free coffee, Scotch Fridays, in-office ping-pong, and occasional in-office chef experiences.

What You Will Do

The Digital Customer Acquisition Lead is responsible for acquiring high volumes of B2B customers via digital channels. You will oversee and implement all digital marketing initiatives including brand management, digital acquisition, funnel creation, copywriting, analytics, research, public relations, social media, content creation, and creative strategies. Your daily activities will include:

1. Tracking and optimizing acquisition metrics
2. Creating and optimizing targeted digital B2B acquisition channels using social media, growth hacking, landing pages, paid advertising, retargeting, SEO, email, blogs, videos, content marketing, viral marketing, referrals, influencer marketing, and more
3. Continuously improving strategies to minimize acquisition costs and increase Customer Lifetime Value

Personal Attributes We Value

• Love for the environment and eco-friendly products
• Excellent analytical, written, and verbal communication skills
• Exceptional organizational skills, including prioritizing, scheduling, time management, and meeting deadlines; detail-oriented
• Entrepreneurial spirit and ability to wear many hats
• Ability to use independent judgment and manage confidential information
• Strong problem-solving skills
• Ability to plan, develop, and coordinate multiple projects
• Foster a cooperative work environment
• Thrives in a fast-paced environment
• Proficiency in English; additional languages are a plus
• Creative and positive "can-do" attitude

Technical Skills Required

As the Digital Customer Acquisition Lead, you must be able to own, create, and execute all aspects of digital marketing initiatives. Required skills include:

• Experience in acquiring large quantities of B2B customers through digital channels
• Degree in marketing, business, design, data science, communications, or related field
• Minimum of 2 years of relevant experience in digital acquisition and leadership
• Proven success in developing and managing brand strategies supporting growth goals
• Strong understanding of current B2B online marketing concepts, strategies, and best practices
• High proficiency in social media platforms
• Experience in ecommerce, SEO, PPC, email marketing, and social media advertising
• Proficiency with Google Ads, Facebook Ads, LinkedIn Ads, Bing, and Google Analytics
• Ability to identify and implement emerging digital marketing trends

Join Us!

At Raw Office, we are committed to fostering an inclusive, accessible work environment where all employees feel valued, respected, and supported. We offer accommodations for applicants with disabilities during the recruitment process. Please inform us if you require an accommodation during interview or testing stages.