Digital Content Strategist & Storyteller

Shannex Incorporated; Halifax; On-site; CAD 52,000 - 66,000; Full time

Job summary

Shannex Incorporated is seeking a Digital Content Specialist to bring our brands to life through compelling digital content that engages audiences and supports our commitment to better living.

You will craft blogs, social posts, emails and videos, manage the Master Content Calendar, and collaborate with brand, operations and partner teams to strengthen audience connections across digital channels.

Qualifications

• Experience in communications, journalism, PR, or digital marketing.
• 1–3 years managing social media across major platforms.
• Ability to write compelling content for varied digital audiences.

Responsibilities

• Deliver a balanced content strategy to build awareness.
• Use trends, SEO, and performance insights to boost visibility.
• Coordinate Master Content Calendar and publishing.
• Create blogs, articles, social posts, emails, and videos.
• Capture content at events and partner activities.
• Analyze engagement and apply improvements.

Skills

Content strategy

Storytelling

Social media management

SEO

Analytics

Education

Communications or related field

Tools

Meltwater

SproutSocial

WordPress

Google Analytics

Job description

Shannex Incorporated is seeking a Digital Content Specialist to bring our brands to life through compelling digital content that engages audiences and supports our commitment to better living.

You will craft blogs, social posts, emails and videos, manage the Master Content Calendar, and collaborate with brand, operations and partner teams to strengthen audience connections across digital channels.