Digital Content Specialist

Shannex Incorporated; Halifax; On-site; CAD 52,000 - 66,000; Full time

Job summary

Shannex Incorporated is seeking a Digital Content Specialist to bring our brands to life through compelling digital content that engages audiences and supports our commitment to better living.

You will craft blogs, social posts, emails and videos, manage the Master Content Calendar, and collaborate with brand, operations and partner teams to strengthen audience connections across digital channels.

Qualifications

• Experience in communications, journalism, PR, or digital marketing.
• 1–3 years managing social media across major platforms.
• Ability to write compelling content for varied digital audiences.

Responsibilities

• Deliver a balanced content strategy to build awareness.
• Use trends, SEO, and performance insights to boost visibility.
• Coordinate Master Content Calendar and publishing.
• Create blogs, articles, social posts, emails, and videos.
• Capture content at events and partner activities.
• Analyze engagement and apply improvements.

Skills

Content strategy

Storytelling

Social media management

SEO

Analytics

Education

Communications or related field

Tools

Meltwater

SproutSocial

WordPress

Google Analytics

Job description

Digital Content Specialist

Passionate about great stories, engaging digital content, and meaningful online connections? Consider a rewarding career with Shannex.

Digital Content Specialist

Passionate about great stories, engaging digital content, and meaningful online connections? Consider a rewarding career with Shannex.

At Shannex, Great People create meaningful connections and lead the way to better living. As a trusted senior living, healthcare, and long term care leader, we create exceptional experiences for residents, patients, families, and team members.

Join our growing Brand team as a Digital Content Specialist and bring the Shannex brands to life through compelling digital content that engages audiences, builds awareness, and reflects our commitment to better living.

Meaningful Benefits

Work with supportive, talented team members in an established organization that offers opportunities to grow and advance. Use your creativity, digital expertise, and storytelling to showcase what makes our communities special and connect audiences with Shannex.

Additional Benefits Include

• Competitive annual salary
• Comprehensive health and dental benefits, including an Employee and Family Assistance Program
• RRSP program
• Vacation and travel insurance
• Free onsite parking
• WorkPerks Discounts
• Continuing education and training through Shannex's Centre of Excellence
• Opportunities to support innovation and continuous improvement
• Recognition and rewards for service excellence and safety

About The Opportunity

This role is ideal for a creative, collaborative digital storyteller who uses engaging content and insights to strengthen audience connections.

Working across brand, operations and subject matter teams, you'll uncover and share meaningful stories across digital platforms and publications.

You'll also steward Shannex's online communities, ensuring interactions reflect our Service Excellence commitment and Guiding Principles.

In This Role, You Will

• Deliver a balanced content strategy that supports priorities, builds awareness, and engages key audiences.
• Use trends, SEO best practices and performance insights to improve visibility and engagement.
• Build relationships to uncover compelling stories and content opportunities.
• Manage the Master Content Calendar and coordinate planning, scheduling, monitoring, and publication.
• Create engaging blogs, articles, social posts, emails, videos and other digital content.
• Capture content at communities, events, and partner activities.
• Set targets, analyze engagement and use insights to improve performance.

What You'll Bring

You bring creativity, collaboration, attention to detail and:

• Relevant education, training or experience in communications, journalism, public relations, digital marketing or a related field.
• One to three years managing social media content or platforms, including Facebook, Instagram, LinkedIn, X/Twitter and YouTube.
• Ability to write compelling content for varied digital audiences for different brands.
• Knowledge of content, engagement, automation and analytics tools such as Meltwater, SproutSocial, WordPress, and Google Analytics.
• Strong planning, presentation, and time management skills.
• Understanding of how analytics inform content performance and improvement.
• A collaborative approach and strong relationship building skills.
• A valid driver's license, vehicle access and flexibility to travel or occasionally work outside regular hours.