Digital Content & Engagement Specialist

Superior Plus Propane; Toronto; Hybrid; CAD 58,000 - 73,000; Full time

Job summary

Superior Plus Propane in Ontario is seeking a Digital Content & Engagement Specialist to grow our organic digital presence and drive qualified inbound engagement across social, search, and web channels. You will own SEO/AEO, optimize content for AI-powered search, maintain website health and conversions, and support paid campaigns to extend brand reach.

This hands-on role blends creative content with analytics, delivering content that customers find, engage with, and act on while maintaining

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 3–5 years in digital marketing, social media, content, or SEO, ideally in a brand or customer-facing environment.
• Hands-on experience managing social media platforms, community engagement and content publishing.
• Demonstrated experience with SEO, local search, and content optimization tools and practices; exposure to AEO or optimizing for AI-powered search is considered an asset.
• Experience with website management, UX principles, and conversion rate optimization.
• Exposure to paid awareness or paid social campaign execution is considered an asset.
• Experience in energy, utilities, home services, or other consumer-facing industries is an asset.

Responsibilities

• Develop and execute social media strategy across platforms, including content planning, publishing, and audience engagement.
• Manage online community engagement across relevant platforms and forums, including Reddit, and cultivate positive, on-brand interactions.
• Own search engine optimization (SEO) and answer engine optimization (AEO) across Superior's digital properties, including on-page, technical, and content-driven optimization to improve visibility in both traditional and AI-powered search results.
• Structure and optimize content to surface effectively in generative and answer-based search experiences (e.g., AI Overviews, conversational assistants, and featured answers).
• Plan and optimize content for discoverability, engagement, and inbound conversion.
• Identify influencer and partnership opportunities and support the development and management of those relationships.
• Own website health, user experience, and conversion rate optimization in partnership with the Digital Experience, Martech, and Digital Lead Gen teams.
• Support the planning and execution of paid awareness campaigns that extend reach and complement organic and inbound efforts.
• Monitor performance across social, search, and web channels, and translate insights into content and optimization improvements.
• Maintain brand consistency, tone, and quality across all digital content and touchpoints.
• Performs other related duties as assigned.

Skills

Social media management

SEO & AEO

Content publishing

Analytics & reporting

Audience engagement

Education

Bachelor's degree in Marketing or related

Tools

SEO tools

Content management systems

Web analytics tools

Job description

Reporting to the Senior Marketing Manager - Brand and Communications. the Digital Content & Engagement Specialist is responsible for growing Superior's organic digital presence and driving qualified inbound engagement across social, search, and web channels. The role executes social media strategy and community engagement, produces and optimizes content for discoverability across both traditional search and AI-powered answer engines, manages website health and conversion, and supports paid awareness campaigns that extend brand reach.

Working within the Brand & Communications team, this role turns brand and campaign priorities into content and experiences that customers find, engage with, and act on. It is a hands-on, execution-focused role that blends creative content skills with the analytical discipline of SEO, AEO, local search, and conversion optimization to strengthen how Superior shows up across the digital landscape.

Superior currently operates under a hybrid work model for eligible non-field positions. As Superior is in the process of securing a new office location in the Greater Toronto Area (GTA), this role will initially be remote for GTA-based employees. Once the new office location is established, the position will transition to a hybrid work arrangement consistent with the company's existing flexible work practices.

What you'll do:

• Develop and execute social media strategy across platforms, including content planning, publishing, and audience engagement.
• Manage online community engagement across relevant platforms and forums, including Reddit, and cultivate positive, on-brand interactions.
• Own search engine optimization (SEO) and answer engine optimization (AEO) across Superior's digital properties, including on-page, technical, and content-driven optimization to improve visibility in both traditional and AI-powered search results.
• Structure and optimize content to surface effectively in generative and answer-based search experiences (e.g., AI Overviews, conversational assistants, and featured answers).
• Plan and optimize content for discoverability, engagement, and inbound conversion.
• Identify influencer and partnership opportunities and support the development and management of those relationships.
• Own website health, user experience, and conversion rate optimization in partnership with the Digital Experience, Martech, and Digital Lead Gen teams.
• Support the planning and execution of paid awareness campaigns that extend reach and complement organic and inbound efforts.
• Monitor performance across social, search, and web channels, and translate insights into content and optimization improvements.
• Maintain brand consistency, tone, and quality across all digital content and touchpoints.
• Performs other related duties as assigned.

What you bring:

• Bachelor's degree in Marketing, Business, Communications, Public Relations, or a related field. Specialization in digital marketing is preferred.
• 3–5 years of experience in digital marketing, social media, content, or SEO, ideally in a brand or customer-facing environment.
• Hands-on experience managing social media platforms, community engagement and content publishing.
• Demonstrated experience with SEO, local search, and content optimization tools and practices; exposure to AEO or optimizing for AI-powered search is considered an asset.
• Experience with website management, UX principles, and conversion rate optimization.
• Exposure to paid awareness or paid social campaign execution is considered an asset.
• Experience in energy, utilities, home services, or other consumer-facing industries is an asset.

Salary: $58,300 - $72,850, annually (based on skills, experience, qualifications, and geography).

Eligible employees may earn performance-based incentives and have access to comprehensive benefits and retirement plans with matching contributions.

This posting is for a newly created position. We do not use AI tools in the selection process and do not request pay history.