Digital Content & Engagement Specialist

Superior Propane Inc.; Toronto; Hybrid; CAD 58,000 - 73,000; Full time

Benefits offered by this job

Health benefits and wellness spending

Professional development and training

Hybrid work flexibility

Maternity leave top-up

Employee assistance program

Job summary

Superior Propane Inc. is seeking a Digital Content & Engagement Specialist to grow its organic digital presence and drive inbound engagement across social, search, and web channels.

You will execute social media strategy, manage community engagement, and optimize content for discoverability. The role blends creative content skills with SEO, AEO, local search, and conversion optimization to strengthen Superior's digital footprint.

Qualifications

• 3–5 years of experience in digital marketing, social media, content, or SEO.
• Hands-on experience managing social media platforms and content publishing.
• Experience with SEO, local search, and content optimization tools; exposure to AEO is a plus.

Responsibilities

• Develop and execute social media strategy across platforms, including content planning and engagement.
• Own SEO and AEO across digital properties for visibility in traditional and AI-powered search.
• Plan and optimize content for discoverability, engagement, and inbound conversion.
• Identify influencer opportunities and support relationship management.
• Own website health, UX, and conversion rate optimization in collaboration with relevant teams.
• Support paid awareness campaigns to extend reach and complement organic efforts.
• Monitor performance and translate insights into content improvements.
• Maintain brand consistency across all digital content and touchpoints.

Skills

Digital marketing

Social media

Content

SEO

AEO

Local search

UX principles

Conversion rate optimization

Education

Bachelor's degree in Marketing, Business, Communications, Public Relations, or related field

Job description

Culture: Join a supportive and inclusive work environment where teamwork, respect, and open communication are at the core of everything we do.

Opportunity: A continuous focus on professional development with many opportunities for training & career growth.

Health & Wellness: Competitive health benefits right from the start including health & wellness spending accounts & maternity leave top-up. Access our employee assistance program for confidential counseling, mental health support, and various resources to help you navigate life's challenges.

Competitive Compensation: We offer a highly competitive salary package, ensuring that your hard work and dedication are recognized and rewarded accordingly.

Flexibility: We understand the importance of work-life balance, we offer flexible hybrid work options to help you manage your personal and professional commitments.

Technology: Work with state-of-the-art tools and technologies that empower you to excel in your role and stay at the forefront of industry trends.

Safety Focused: We care about you and have committed to a zero-harm workplace.

Reporting to the Senior Marketing Manager - Brand and Communications. the Digital Content & Engagement Specialist is responsible for growing Superior's organic digital presence and driving qualified inbound engagement across social, search, and web channels. The role executes social media strategy and community engagement, produces and optimizes content for discoverability across both traditional search and AI-powered answer engines, manages website health and conversion, and supports paid awareness campaigns that extend brand reach.

Working within the Brand & Communications team, this role turns brand and campaign priorities into content and experiences that customers find, engage with, and act on. It is a hands-on, execution-focused role that blends creative content skills with the analytical discipline of SEO, AEO, local search, and conversion optimization to strengthen how Superior shows up across the digital landscape.

Superior currently operates under a hybrid work model for eligible non-field positions. As Superior is in the process of securing a new office location in the Greater Toronto Area (GTA), this role will initially be remote for GTA-based employees. Once the new office location is established, the position will transition to a hybrid work arrangement consistent with the company's existing flexible work practices.

What you'll do:

• Develop and execute social media strategy across platforms, including content planning, publishing, and audience engagement.
• Manage online community engagement across relevant platforms and forums, including Reddit, and cultivate positive, on-brand interactions.
• Own search engine optimization (SEO) and answer engine optimization (AEO) across Superior's digital properties, including on-page, technical, and content-driven optimization to improve visibility in both traditional and AI-powered search results.
• Structure and optimize content to surface effectively in generative and answer-based search experiences (e.g., AI Overviews, conversational assistants, and featured answers).
• Plan and optimize content for discoverability, engagement, and inbound conversion.
• Identify influencer and partnership opportunities and support the development and management of those relationships.
• Own website health, user experience, and conversion rate optimization in partnership with the Digital Experience, Martech, and Digital Lead Gen teams.
• Support the planning and execution of paid awareness campaigns that extend reach and complement organic and inbound efforts.
• Monitor performance across social, search, and web channels, and translate insights into content and optimization improvements.
• Maintain brand consistency, tone, and quality across all digital content and touchpoints.
• Performs other related duties as assigned.

What you bring:

• Bachelor's degree in Marketing, Business, Communications, Public Relations, or a related field. Specialization in digital marketing is preferred.
• 3-5 years of experience in digital marketing, social media, content, or SEO, ideally in a brand or customer-facing environment.
• Hands-on experience managing social media platforms, community engagement, and content publishing.
• Demonstrated experience with SEO, local search, and content optimization tools and practices; exposure to AEO or optimizing for AI-powered search is considered an asset.
• Experience with website management, UX principles, and conversion rate optimization.
• Exposure to paid awareness or paid social campaign execution is considered an asset.
• Experience in energy, utilities, home services, or other consumer-facing industries is an asset.

Salary: $58,300 - $72,850, annually (based on skills, experience, qualifications, and geography).

Eligible employees may earn performance-based incentives and have access to comprehensive benefits and retirement plans with matching contributions.

This posting is for a newly created position. We do not use AI tools in the selection process and do not request pay history.

Superior Propane is Canada's leading and reliable propane provider. Customers have trusted the experts at Superior to fuel their homes and businesses since 1951. Customer Focus, Performance, Safety, and Winning with People are the four key values that are the foundation of everything that we do.

"Here at Superior Propane we are an equal opportunity employer committed to the inclusion and accommodation of all individuals. If you have an accommodation need during the recruitment & selection process, we encourage you to connect with us at [e-mail] to let us know how we can enhance your experience. "