Graphic Designer

Superior Plus Propane; Toronto; Hybrid; CAD 58,000 - 73,000; Full time

Job summary

Superior Plus Propane is seeking a Graphic Designer who reports to the Senior Marketing Manager, Brand and Communications. The role develops and executes visual assets for marketing campaigns across the US and Canada, aligning with our brand strategy to strengthen awareness and engagement.

You will collaborate with Customer Experience, Retention, and Marketing teams to translate goals into compelling visual communications for print, digital, and multimedia formats, while ensuring brand

Qualifications

• Bachelor's degree or college diploma in Graphic Design, Visual Communications, or a related field.
• 1–3 years in digital marketing or related disciplines.
• Experience creating assets for digital and print across multiple channels.
• Proven ability to maintain brand standards across channels.

Responsibilities

• Create and execute visual assets for marketing campaigns and digital channels.
• Develop concepts and design solutions that communicate key messages.
• Ensure materials align with brand standards and guidelines.
• Design and produce digital assets (email, website, social) and print materials.
• Collaborate with marketing and external partners to meet timelines.

Skills

Brand consistency

Digital design

Print design

Cross-functional collaboration

Concept development

Education

Bachelor's degree or college diploma in Graphic Design, Visual Communications

Job description

Reporting to the Senior Marketing Manager, Brand and Communications, the Graphic Designer develops and executes creative visual assets that support Superior's brand, marketing, customer communications, digital channels, and business initiatives across the United States and Canada. Working within the established brand strategy and visual identity framework, the role creates engaging and effective designs that strengthen brand awareness, support customer engagement, and advance business objectives.

Partnering closely with Customer Experience, Retention, and Marketing teams, the role translates business goals, campaign requirements, and customer insights into compelling visual communications across print, digital, and multimedia channels while maintaining brand consistency and design excellence.

Superior currently operates under a hybrid work model for eligible non-field positions. As Superior is in the process of securing a new office location in the Greater Toronto Area (GTA), this role will initially be remote for GTA-based employees. Once the new office location is established, the position will transition to a hybrid work arrangement consistent with the company's existing flexible work practices.

What you'll do:

• Create and execute visual assets for marketing campaigns, customer communications, digital channels, social media, events, sales enablement materials, and corporate communications.
• Develop creative concepts and design solutions that effectively communicate key messages and support business and marketing objectives.
• Ensure all creative materials consistently align with Superior's brand standards, visual identity guidelines, and communication objectives.
• Design and produce digital assets including email graphics, website imagery, landing page visuals, digital advertising, social media content, presentations, and motion graphics where required.
• Design and produce print materials including brochures, sales collateral, event materials, signage, direct mail, promotional items, and customer-facing communications.
• Collaborate with marketing team members, internal stakeholders, and external agencies to deliver creative assets that meet project requirements, timelines, and business goals.
• Support campaign planning and execution by developing creative assets that enhance engagement, awareness, lead generation, customer retention, and customer experience initiatives.
• Manage multiple design projects simultaneously, balancing priorities and deadlines while maintaining quality and attention to detail.
• Prepare final production-ready files and coordinate with vendors, printers, and external partners to ensure accurate and timely delivery of materials.
• Contribute to the ongoing evolution of brand standards, creative best practices, templates, and design processes to improve efficiency and consistency.
• Stay informed on emerging design trends, creative technologies, and industry best practices, applying relevant insights to strengthen creative output and brand effectiveness.
• Review and refine creative materials based on stakeholder feedback, performance insights, and business requirements.
• Maintain organized design files, asset libraries, and creative resources to support ongoing business needs and efficient project execution.
• Performs other related duties as assigned.

What you bring:

• Bachelor's degree or college diploma in Graphic Design, Visual Communications, or a related field.
• 1-3 years of experience in digital marketing, customer marketing, customer experience, lifecycle marketing, digital product marketing, or related disciplines.
• Demonstrated ability to develop creative assets for both digital and print channels.
• Proven track record supporting marketing campaigns, customer communications, brand initiatives, or corporate communications projects.
• Strong understanding of brand standards and the ability to maintain visual consistency across multiple channels and audiences.
• Ability to collaborate effectively with cross-functional stakeholders and translate business requirements into compelling design solutions.
• Familiarity with preparing production-ready artwork and coordinating with external vendors, printers, or agency partners is considered an asset.
• Knowledge of video production, motion graphics, animation, or multimedia content creation is considered an asset.

Salary: $58,300 - $72,850 annually (based on skills, experience, qualifications, and geography).

Eligible employees may earn performance-based incentives and have access to comprehensive benefits and retirement plans with matching contributions.

This posting is for a newly created position. We do not use AI tools in the selection process and do not request pay history.