Digital Content and Merchandising Coordinator

Resource Area for Teaching; Richmond; On-site; CAD 55,000 - 75,000; Full time

Benefits offered by this job

Competitive salary

Benefits package

Career development

Impactful role

Job summary

Stork Craft Manufacturing Inc. (Storkcraft®) is seeking a Digital Content and Merchandising Coordinator to optimize product pages across major North American online retailers.

You will manage product setups, audits, and cross-functional collaboration to ensure accurate content, compelling listings, and retailer-compliant assets. You will leverage PIM and DAM tools, drive SEO/geo optimization, and generate data-driven insights to inform merchandising decisions.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field.
• 1–3 years of experience in e-commerce, retail, or product merchandising.
• Experience with Amazon Vendor Central or similar retailer platforms.
• Familiarity with PIM and DAM software such as Salsify.

Responsibilities

• Create and manage product listings on major online retailers.
• Maintain accurate product information across platforms.
• Audit product pages and resolve discrepancies.
• Collaborate with internal teams to ensure content meets retailer guidelines.
• Implement SEO and GEO best practices to improve visibility.

Skills

Strong analytical and problem-solving

Excellent written and verbal comms

Detail-oriented

Ability to learn new systems

Excel proficiency

Education

Bachelor's degree in Business, Marketing, Communications, or related field

Tools

Amazon Vendor Central

Salsify (PIM)

Shopify

DAM tools

Excel

Job description

Company: Stork Craft Manufacturing Inc. (Storkcraft®)

Job Title: Digital Content and Merchandising Coordinator

Department: Product & Brand

Team: Content

Works Alongside: Sr.Digital Content & Merchandising Analyst

Reports to: Director of Digital Merchandising

Indirectly Report to: Vice President of Product & Brand

Position Overview

We are seeking a detail-oriented Digital Content and Merchandising Coordinator to join our fast-paced Content team within Storkcraft’s creative, industry-shaping Product & Brand department. This role will focus on managing product setups and optimizing product pages across major North American online retail platforms – from Amazon to Target, from Walmart to Babylist, and everything in between. The successful candidate will play a critical role in ensuring our products are accurately represented and optimized for performance on key e-commerce platforms.

Key Responsibilities

Product Setup & Management

• Create new product listings and pages on major online retailers including Amazon, Walmart, Target, Wayfair, The Home Depot, Babylist, and other e-commerce platforms.
• Manage and maintain existing product information to ensure accuracy, consistency, and compliance with retailer requirements.
• Conduct regular product page audits and data scrubbing to identify and resolve discrepancies, missing information, or outdated content.
• Troubleshoot product page issues, working with internal teams and retailer support to resolve technical problems and listing errors.
• Monitor product page performance and make data-driven recommendations for optimization.

Content Management & Optimization

• Ensure product descriptions, specifications, images, and other content meet each retailer's specific guidelines and best practices.
• Collaborate with internal teams to gather accurate product information, specifications, and marketing materials.
• Update product information in response to changes in product features, pricing, or availability.
• Implement SEO and GEO best practices to improve product visibility and search rankings on retailer platforms.

Data Analysis & Reporting

• Track and analyze product page performance metrics across multiple retail platforms.
• Generate reports on product setup progress, issues, and performance for leadership team.
• Identify trends and patterns in product data to inform strategic decisions.
• Maintain detailed documentation of processes, procedures, and platform-specific requirements.

Cross-Functional Collaboration

• Work closely with merchandising, marketing, and product development teams to ensure accurate product representation.
• Coordinate with the Content and Marketing teams to prioritize tasks and share best practices.
• Communicate effectively with external retailer contacts to resolve issues and stay updated on platform changes.
• Support special projects and initiatives as directed by the Director of Digital Merchandising.

Required Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field.
• 1-3 years of experience in e-commerce, retail, or product merchandising.
• Experience with Amazon Vendor Central or similar retailer platforms (Amazon, Walmart, Target, Home Depot, Canadian Tire, etc.).
• Familiarity with product information management (PIM) and digital asset management (DAM) software, such as Salsify.
• Ability to perform in a fast-paced environment, manage multiple tasks simultaneously, and work efficiently across multiple online retailers' portals.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Proficiency in Microsoft Excel and data analysis tools.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.

Preferred Qualifications

• Previous experience with baby/children's products or furniture industry.
• Experience with SEO and/or GEO optimization for creating product titles and product bullets - major asset.
• Knowledge of SEO and/or GEO principles and e-commerce optimization strategies.
• Experience with content management systems and advanced product information management (PIM) tools.
• Familiarity with retail platform analytics and reporting tools.Understanding of online retail marketplace dynamics and best practices.
• Familiarity with Shopify.

Skills & Competencies

• Strong analytical and problem-solving abilities.
• Excellent organizational and time management skills.
• Adaptability to changing platform requirements and business needs.
• Customer-focused mindset with understanding of online shopping experience.
• Ability to learn new systems and technologies quickly.
• Detail-oriented approach to data management and content creation.

What We Offer

• Competitive salary and benefits package.
• Opportunity to work with leading retail partners and grow expertise in e-commerce.
• Collaborative work environment with opportunities for professional development.
• Chance to make a direct impact on product visibility and sales performance.