Digital Communications Officer

Queen's University; Kingston; On-site; CAD 60,000 - 80,000; Full time

Job summary

Queen's University in Kingston is seeking a Digital Communications Officer to craft compelling content for our digital channels, including social media and newsletters. You will oversee posting, scheduling and engagement while ensuring content adheres to Queen's brand standards and accessibility guidelines.

The role requires strong graphic design skills, data-driven storytelling, and collaboration with diverse teams to elevate our communications strategy across platforms.

Qualifications

• Experience creating content for digital channels including social media and email newsletters.
• Ability to analyze and report on content performance across platforms.
• Strong written and visual storytelling skills.

Responsibilities

• Develop and manage compelling content for Queen's Health Sciences digital channels.
• Coordinate social media plans, scheduling and posting; monitor engagement.
• Support event promotion and ensure content aligns with Queen's brand standards.

Skills

Content creation

Social media management

Graphic design

Stakeholder engagement

Tools

Adobe Creative Suite

Job description

A Brief Overview

Reporting to the Associate Director, Communications & Digital Engagement, the Digital Communications Officer is a key role on the Queen's Health Sciences (QHS) Communications Team and is responsible for developing compelling and effective written and multi-media content and providing day-to-day oversight for QHS digital communication channels, specifically those for social media (earned/owned/paid) and email/newsletters. In addition, this position supports event promotion and would apply their strong graphic design skills to produce AODA-compliant content that fits within Queen's brand standards. The incumbent for this role uses their creativity, expertise, and research skills to execute content strategy based on a deep understanding of digital platforms, communications planning, data analytics, and best practices. The successful incumbent is a relationship-builder who is comfortable collaborating with diverse audiences; and has a strategic and audience-focused lens to effective communication.

This position acts as subject matter expert to advise on and investigate new digital technologies, social media tools, trends, and applications. This position designs, produces, directs and/or scripts media-based content to support strategies and projects for the unit, and oversees the official social media accounts, including planning, developing, editing, scheduling and posting content. This position builds user engagement on official accounts, and monitors presence across social media channels. This position also serves on the crisis management team, and advises, posts to and monitors social media channels during emergency situations.