Social Media & PR Coordinator

Sidekick; Canada; Remote; CAD 65,000 - 75,000; Full time

Job summary

An innovative company is seeking a Social Media & PR Coordinator to enhance brand presence and engage with a community passionate about injury recovery. This role combines expertise in kinesiology and marketing, focusing on content creation and community engagement. You'll develop strategic partnerships, manage social media content, and track performance metrics to optimize outreach. Join a dynamic team dedicated to helping individuals recover and perform at their best, while enjoying the flexibility of a remote work environment and opportunities for career growth.

Benefits

Competitive compensation

Performance-based bonus pay

Work-from-home options

Access to learning & development opportunities

Career growth & ownership opportunities

Qualifications

• 5+ years experience in social media management and marketing.
• Strong understanding of sports injury recovery and movement science.

Responsibilities

• Manage and create engaging social media content to educate the audience.
• Engage with the community and respond to inquiries on social channels.

Skills

Social Media Management

Content Creation

Marketing

Kinesiology

Physical Therapy

Community Engagement

Performance Tracking

Education

Degree in Kinesiology

Degree in Physical Therapy

Degree in Athletic Therapy

Job description

Remote | Full-Time | $65,000 - $75,000 CAD

About Us

At Sidekick, our mission is to accelerate the recovery journey for individuals battling chronic injuries with our award-winning physical therapy products. Trusted by Olympic champions and everyday athletes, Sidekick is a leading name in injury recovery, with features in Men's Health, Running Magazine, and Ultrarunning Magazine.

We're looking for a Social Media & PR Coordinator with a background in kinesiology, physical therapy, or sports science, combined with experience in marketing or social media management. This role is ideal for someone who understands injury recovery, biomechanics, and movement science and can communicate these concepts effectively to our audience. You'll be responsible for growing our brand presence through social media management, partnerships, and content creation while educating and engaging our community.

What You'll Be Doing

1. Social Media Content Management:
   • Develop and execute a monthly content calendar featuring 20+ engaging posts across organic social platforms
   • Create and oversee content that educates on injury recovery, demonstrates proper tool usage, and highlights experiences with Sidekick products
   • Stay ahead of trends by incorporating at least one trending format or concept into the content each month
2. Community Engagement:
   • Actively engage with our online community by responding to all inquiries on our social channels
   • Provide science-backed, yet accessible responses to injury-related questions from customers and followers
3. Content Creator Sourcing & Coordination:
   • Identify, vet, and onboard 5-10 content creators per quarter who align with Sidekick's brand and messaging
   • Manage content requests, ensuring timely delivery and a continuous pipeline of fresh content for organic and paid social campaigns
4. Partnerships & Collaborations:
   • Identify and onboard high-profile athletes passionate about injury prevention and recovery with an engaging social media presence
   • Develop strategic partnership opportunities with rehab and fitness professionals, brands, and organizations aligned with injury recovery and athletic performance
   • Secure media coverage by pitching Sidekick to relevant health, fitness, and sports therapy publications
5. Paid & Organic Social Performance Tracking:
   • Monitor social media KPIs (conversions, ROAS, engagement, etc.) and create monthly performance reports for paid and organic media
   • Document key creative learnings from all campaigns, analyzing what makes content perform well

Requirements

About You

• Degree or professional background in kinesiology, physical therapy, athletic therapy, or a related field (combined with marketing experience)
• 5+ years of experience in social media management, marketing, or content creation
• Strong understanding of sports injury recovery, movement science, and fitness trends
• Ability to create and manage content that educates, inspires, and converts
• Strong analytical mindset - able to track performance metrics and optimize content accordingly
• Passion for fitness, health, and helping others recover and perform at their best

Benefits

• Competitive compensation
• Performance-based bonus pay
• Work-from-home options
• Dedicated, collaborative, and supportive colleagues
• Fast-paced, dynamic environment
• Access to learning & development opportunities to expand your skills
• Career growth & ownership with opportunities to take on new challenges

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing
• Industries: IT Services and IT Consulting