Digital Analytics & Optimization Specialist

Loblaw Companies Limited; Toronto; Hybrid; CAD 52,000 - 72,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Loblaw Companies Limited, Toronto, ON, is seeking a Digital Performance Analyst to measure, report on, and optimize our digital experiences and marketing activities. You will work closely with Digital Marketing and Digital Product to turn data into insights that drive customer experience and business outcomes.

You will handle GA4, GTM, SEMrush, and other tools to monitor performance, support SEO analytics, and deliver actionable recommendations across teams.

Qualifications

• Experience with GA4, GTM, and analytics platforms to derive insights.
• Strong SEO analytics and reporting capabilities across sources.
• Proficiency in Excel/Sheets and data visualization tools.
• Ability to translate data into actionable business insights for stakeholders.
• Excellent communication and collaboration across teams.

Responsibilities

• Own and enhance recurring digital performance reporting across key areas.
• Analyze website and product performance using GA4, GTM and related sources.
• Monitor SEO performance and identify opportunities to improve visibility.
• Maintain dashboards and coordinate data inputs with internal and external partners.
• Support tagging and measurement validation for new campaigns and initiatives.

Skills

GA4

GTM

SEO analytics

Data visualization

Excel/Sheets

Stakeholder communication

Tools

SEMrush

Google Search Console

Looker Studio

Tableau

Power BI

Job description

Loblaw Companies Limited, Toronto, ON, is seeking a Digital Performance Analyst to measure, report on, and optimize our digital experiences and marketing activities. You will work closely with Digital Marketing and Digital Product to turn data into insights that drive customer experience and business outcomes.

You will handle GA4, GTM, SEMrush, and other tools to monitor performance, support SEO analytics, and deliver actionable recommendations across teams.