Senior Analyst, Customer Insights & Business Analytics - Shoppers Drug Mart

Loblaw Digital; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

A leading eCommerce firm in Toronto is seeking a Senior Analyst to drive customer insights for enhancing marketing and product strategies. The role requires a Bachelor's degree and 2–5 years of experience in analytics or technology environments. Strong skills in SQL, Excel, and web analytics tools are essential for success. The position offers a collaborative culture and opportunities to work on impactful projects.

Qualifications

• 2–5 years in a management consulting, analytics, e-commerce, or high-growth technology environment.
• Ability to manage priorities in a high-capacity role and work on multiple complex projects independently.
• Experience with data analysis tools is an asset.
• Experience with web analytics and data visualization tools preferred.
• Ability to manage multiple complex projects and communicate findings.

Responsibilities

• Leverage advanced analytics to uncover actionable insights.
• Build reporting and forecasting to understand sales and marketing performance.
• Measure the impact of marketing campaigns for actionable insights.
• Collaborate with teams to improve data accuracy and accessibility.
• Collaborate with BI and Digital teams to improve data accuracy and automation.
• Develop customer models (e.g., CLV, segmentation) and embed insights into marketing.
• Present regular reports and lead data-driven storytelling.
• Communicate findings clearly with stakeholders.

Skills

Analytical skills

Proficiency in SQL

Proficiency in Excel

Experience with web analytics tools

Data visualization skills

Problem-solving skills

Looker Studio

Google Analytics

ETL

Education

Bachelor’s degree (BA, BCom, Mathematics, Economics, Engineering)

Tools

SQL

Python

R

Snowplow Analytics

Google Analytics

LookerML

Looker Studio

Job description

Senior Analyst, Customer Insights & Business Analytics - Shoppers Drug Mart

Join to apply for the Senior Analyst, Customer Insights & Business Analytics - Shoppers Drug Mart role at Loblaw Digital.

At Loblaw Digital, we’re building leading eCommerce experiences in online grocery, beauty, pharmacy, and apparel. This role is based in Downtown Toronto and focuses on driving customer insights to inform marketing, product, and omnichannel strategy for Shoppers Drug Mart (SDM) eCommerce and Digital Health.

What you’ll do

• Leverage an advanced analytics toolkit (SQL, Python/R, Snowplow Analytics) to uncover actionable insights and deliver strategic recommendations that shape marketing and product strategies for acquisition and retention.
• Build reporting and forecasting to understand sales and marketing performance as well as on-site / in-app customer engagement to drive traffic and conversion.
• Measure the impact of marketing campaigns and promotional tactics to generate actionable insights and enhance targeting.
• Support cross-functional growth initiatives across personalization, marketing journey attribution, and loyalty voucher optimization, adapting to evolving priorities to support overall business objectives.
• Collaborate with BI and Digital Implementation teams to improve data accuracy, accessibility, and automation.
• Develop and refine customer models (e.g., CLV, segmentation, migration) and embed key insights into marketing initiatives.
• Present and lead the creation of daily/weekly/monthly/quarterly reporting (traffic, customer analyses, post-campaign reports, presentations).
• Communicate findings clearly, incorporating best practices in data visualization and storytelling.

What we’re looking for

• Bachelor’s degree (BA, BCom, Mathematics, Economics, Engineering) or equivalent.
• 2–5 years in a management consulting, analytics, e-commerce, or high-growth technology environment with strong business acumen.
• Strong analytical skills with proficiency in SQL and Excel.
• Ability to manage priorities in a high-capacity role, navigate ambiguity, and work on multiple complex projects independently.
• Exceptional organizational, problem-solving, and critical thinking skills with the ability to synthesize and communicate findings across the organization.
• Experience with web analytics tools (e.g., Snowplow Analytics, Google Analytics) is preferred.
• Experience with data visualization tools (e.g., LookerML, Looker Studio) is preferred.
• Knowledge of ETL processes and tools is an asset.
• Knowledge or experience with additional data analysis tools (e.g., Python, R) is an asset.

We’re looking for a team player who is passionate about solving difficult business problems, digging into the “why,” challenging the status quo, and taking ownership of their work.

How you’ll succeed

We seek great people who model our values, build trust, and make connections. If you have big ideas and thrive in a collaborative, creative, and diverse environment, you’ll fit right in. We welcome a challenging, innovative work environment and encourage applicants to apply.

Employment Type: Full time
Type of Role: Regular

Loblaw Digital supports Canada’s diversity and is committed to inclusive hiring. Accommodation is available upon request. We comply with laws as part of our Code of Conduct.

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