Digital Analytics Manager

Meridian Credit Union Ltd; Toronto; On-site; CAD 68,800 - 103,200; Full time

Job summary

Meridian Credit Union Ltd is seeking a Digital Analytics Manager based in Toronto. The role involves developing a digital analytics program for the company’s public website. You will analyze tracking data, manage A/B tests, and develop reports that provide actionable insights.

The ideal candidate will hold at least a Bachelor’s degree in Mathematics and have strong communication skills. The position supports a hybrid work model with travel to the St. Catharines office.

Qualifications

• Communicate data insights effectively.
• Analyze structured and unstructured data sets.
• Strong problem-solving skills and teamwork.

Responsibilities

• Analyze tracking data for marketing performance.
• Set up and manage A/B tests.
• Develop dashboards and reports.
• Present findings to stakeholders.
• Monitor user journeys and conversion data.
• Define success metrics for digital initiatives.

Skills

Data communication

Attention to detail

Deadline management

Data analysis

Problem solving

Team collaboration

Written communication

Learning new tools

Education

Bachelor's or higher in Mathematics or related field

Tools

GA4

Amplitude

BigQuery

Data Studio/Looker Studio

Job description

Location

Toronto Corporate Office, 3280 Bloor St W, Centre Tower, 7th Floor, Etobicoke, ON M8X 2X3, Canada. Hybrid work with travel to St. Catharines office.

Overview

Reporting to the Senior Manager, Product Operations, the Digital Analytics Manager develops and maintains a digital analytics program for Meridian’s public website.

Responsibilities

• Analyze tracking data to evaluate the performance of marketing campaigns, website/app changes, and digital initiatives, providing actionable recommendations for improvement.
• Set up and run A/B tests and advise others on best practices.
• Develop and maintain dashboards and reports using GA4, Data Studio/Looker Studio, Amplitude, or other BI platforms.
• Present findings and insights to stakeholders across the business in a clear, concise, and compelling manner.
• Monitor and interpret user journeys, funnel performance, and conversion data to inform strategic decisions.
• Enable high-quality behavioral tracking, defining events and ensuring accurate data collection across web and app experiences.
• Support Marketing in attribution modeling to evaluate channel performance.
• Optimize data pipelines across BigQuery, GA4, and Amplitude to maintain reliable analytics flows.
• Work closely with digital banking, Marketing, UX, product, and dev teams to align data tracking with business goals and strategies.
• Provide training and support to team members on best practices, data interpretation, and self-serve analytics.
• Stay up to date with tracking software features, industry trends, and digital analytics methodologies.
• Apply an understanding of strategic business levers and P&L drivers when conducting analysis and making recommendations.
• Define and measure success metrics to assess business impact of digital initiatives.
• Partner with Product Operations and Product Teams to ensure analytics supports prioritization and investment decisions.
• Maintain competitor intelligence and provide insight into digital financial service trends.

Knowledge, Skills & Abilities

• Communicate data and insights effectively across the organization.
• Strong attention to detail and concise communication.
• Well organized and able to meet deadlines in a fast-paced environment.
• Experience analyzing diverse data sets, both structured and unstructured.
• Strong problem solving and critical thinking with curiosity.
• Team-oriented mindset.
• Excellent written and verbal communication skills.
• Comfortable learning new digital tools and adopting AI-enabled technology.

Qualifications

Bachelor’s or higher in Mathematics or a related field.

Salary

$68,800.00 to $103,200.00 CAD.

EEO Statement

Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, or disability.