Digital Advertising Manager (Remote, Calgary)

Blacksmith Agency LLC; Calgary; Remote; CAD 65,000 - 90,000; Full time

Job summary

Blacksmith Agency is seeking a Digital Advertising Manager to own paid media for a growing B2B client base. You will craft budgets, bidding strategies, and narrative roadmaps for campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads.

You will collaborate with US and international clients on live calls, optimize ROAS and pipeline metrics, and guide the long-term relationship with each account from strategy to execution.

Qualifications

• 3+ years hands-on in Google Ads and Meta.
• Proven track record of moving ROAS/CPA/pipeline numbers.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Handle budget allocation, bidding, targeting and creative testing, and know when to kill a campaign.
• Set up conversion tracking and attribution with GA4, tag manager and platform pixels.
• Develop the 90 day and quarterly roadmaps for each client and explain the numbers in calls.
• Grow accounts through retention, upsell and long-term relationships.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

Budget management

ROAS optimization

Creative testing

Tools

GA4

Tag Manager

Pixels

Job description

Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Digital Advertising Manager you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.