Data & Strategy Operations Engineer

Better Collective; Toronto; On-site; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Full health benefits

PTO

401(k) with employer match

Life & disability insurance

Extended paid parental leave

Pet insurance

Employee Assistance Program

Job summary

Better Collective is seeking a Data & Strategy Operations Specialist to stand up and operationalize our DMP and contextual targeting solutions. This role is a high-impact individual contributor position reporting to Derek Klimkowski, collaborating with Commercial, Product, Tech, and Data partners across regions.

You’ll own the day-to-day operation, translate data into commercial insights, and help drive data-driven media sales while ensuring privacy compliance.

Qualifications

• 5+ years of experience working with DMPs, CDPs, or audience data platforms, at a DMP/vendor, agency, or publisher/brand-side data team.
• Hands-on experience implementing or operating data platforms (not just strategy).
• Strong understanding of first‑party data, identity resolution, and activation across digital channels.
• Experience with contextual targeting and brand suitability frameworks.
• Able to work independently in a role with no direct reports and own outcomes end-to-end.
• Strong communication skills to explain complex data concepts to non-technical audiences.
• Organized, proactive, and confident in environments without historical playbooks.

Responsibilities

• Own day-to-day operation, maintenance, and optimization of Better Collective’s DMP and contextual targeting solutions.
• Act as the primary point of contact with our DMP vendor and internal go-to expert for audience data capabilities.
• Build, analyze, and scale audience segments using first‑party, contextual, and partner data.
• Profile and segment advertising inventory to ensure scale, brand suitability, and commercial viability.
• Collaborate with data providers and aggregators to strengthen and expand our data offering.
• Work closely with Sales, RevOps, Media Planning, and Account Management teams to support data‑driven media sales.
• Translate data and platform capabilities into clear commercial insights for internal stakeholders.
• Support FanReach product development by providing actionable insights and operational feedback.
• Ensure data practices align with privacy and compliance standards (GDPR, CCPA, etc.).

Skills

DMPs / CDPs / audience data platforms

Hands-on data platform implementation

First‑party data / identity resolution

Contextual targeting & brand safety

Independent ownership, no direct reps

Strong communication skills

Cross-functional collaboration

Tools

Google Ad Manager (GAM)

Google Analytics

Job description

Better Collective is seeking a Data & Strategy Operations Specialist to stand up and operationalize our DMP and contextual targeting solutions. This role is a high-impact individual contributor position reporting to Derek Klimkowski, collaborating with Commercial, Product, Tech, and Data partners across regions.

You’ll own the day-to-day operation, translate data into commercial insights, and help drive data-driven media sales while ensuring privacy compliance.