Marketing Ops Manager: Data-Driven Growth

AppDirect, Inc; Montreal (administrative region); On-site; CAD 90,000 - 120,000; Full time

Job summary

AppDirect, Inc. in Montreal, QC is seeking a Marketing Operations Manager to optimize demand generation through data, technology, and scalable processes.

You’ll own end‑to‑end lead management and manage the marketing tech stack, including HubSpot and CRM integrations, partnering across Marketing, Sales, and BI. The role focuses on improving pipeline quality, predictability, and growth, with dashboards and cross‑functional collaboration to drive ROI.

Qualifications

• 3+ years of experience in marketing operations or revenue operations within a B2B software environment.
• Strong analytical skills with the ability to translate data into actionable insights.
• Proven experience optimizing and automating processes to drive efficiency and scale.
• Excellent communication and collaboration skills, with a track record of effective cross-functional partnership.
• Highly organized, self-driven, and comfortable leading internal processes and change.

Responsibilities

• Own end‑to‑end lead management including capture, qualification, scoring, routing, follow‑up, and distribution to sales.
• Optimize the lead funnel by identifying gaps and inefficiencies; leverage data, automation, and enrichment to improve quality and pipeline.
• Design and manage lead and account scoring models; monitor funnel performance and improve conversion rates.
• Analyze revenue-generating activities to surface opportunities for efficiency and effectiveness across the buyer journey.
• Manage marketing automation and CRM platforms to execute targeted lead nurturing and email campaigns.
• Develop dashboards and reporting to track KPIs across campaigns, leads, and sales outcomes.
• Partner with Marketing, Sales, Revenue Ops, Customer Success, Finance, and BI to align processes and tools.
• Lead process improvement and change management for lead‑to‑sales workflows; ensure scalable processes.
• Oversee marketing tech stack configuration, integrations, access, and training.
• Own HubSpot/CRM strategy and integration framework with acquired companies.
• Ensure data integrity and governance across marketing systems.
• Support multi‑channel and email campaigns aligned to business objectives.

Skills

Lead management

Marketing automation

HubSpot

CRM

Data analysis

Cross‑functional collaboration

Tools

HubSpot

Job description

AppDirect, Inc. in Montreal, QC is seeking a Marketing Operations Manager to optimize demand generation through data, technology, and scalable processes.

You’ll own end‑to‑end lead management and manage the marketing tech stack, including HubSpot and CRM integrations, partnering across Marketing, Sales, and BI. The role focuses on improving pipeline quality, predictability, and growth, with dashboards and cross‑functional collaboration to drive ROI.