Data-Driven Paid Media Specialist

Havas Media Network; Toronto; On-site; CAD 38,000 - 52,000; Full time

Benefits offered by this job

Benefits program

RRSP plan and match

Paid parental leave top-up

Paid time off

Job summary

Havas Media Network is seeking a data-driven professional to execute and optimize paid media campaigns across social and search channels. You will generate actionable post-campaign insights and work with Digital Media teams to refine measurement plans based on performance data.

You will employ web analytics tools to understand site behavior, create visualizations, and monitor ROI to maximize campaign impact. Collaborative development of knowledge resources is encouraged.

Qualifications

• 0-2 years of experience in online media, campaign measurement, or a related industry.
• Strong quantitative skills with experience in data collection, analysis, and interpretation.
• Proficiency in Microsoft Office, particularly Excel (data analysis and reporting).
• Excellent communication, organizational, and time-management skills.

Responsibilities

• Execute and manage paid advertising campaigns across social and search platforms.
• Monitor and optimize campaign performance by managing traffic tags and data analysis.
• Generate post-campaign reports with actionable insights.
• Collaborate with Digital Media teams to implement measurement action plans.
• Utilize web analytics tools to assess website behavior and identify opportunities for site improvements.
• Conduct data analysis and create visualizations to support campaign recommendations.
• Monitor ROI and provide strategic insights to maximize ad impact.
• Contribute to knowledge base with case studies and industry summaries.
• Collaborate with data partners to QA campaign tracking.

Skills

Quantitative skills

Excel

Communication

Time management

Organizational skills

Education

Bachelor's degree or higher in Marketing, Business, Finance, Statistics, Economics, or related field

Tools

DV360

SA360

CM360

Sizmek

Google Analytics

Omniture

Job description

Havas Media Network is seeking a data-driven professional to execute and optimize paid media campaigns across social and search channels. You will generate actionable post-campaign insights and work with Digital Media teams to refine measurement plans based on performance data.

You will employ web analytics tools to understand site behavior, create visualizations, and monitor ROI to maximize campaign impact. Collaborative development of knowledge resources is encouraged.