Performance Coordinator

Havas Media Network; Toronto; On-site; CAD 38,000 - 52,000; Full time

Benefits offered by this job

Benefits program

RRSP plan and match

Paid parental leave top-up

Paid time off

Job summary

Havas Media Network is seeking a data-driven professional to execute and optimize paid media campaigns across social and search channels. You will generate actionable post-campaign insights and work with Digital Media teams to refine measurement plans based on performance data.

You will employ web analytics tools to understand site behavior, create visualizations, and monitor ROI to maximize campaign impact. Collaborative development of knowledge resources is encouraged.

Qualifications

• 0-2 years of experience in online media, campaign measurement, or a related industry.
• Strong quantitative skills with experience in data collection, analysis, and interpretation.
• Proficiency in Microsoft Office, particularly Excel (data analysis and reporting).
• Excellent communication, organizational, and time-management skills.

Responsibilities

• Execute and manage paid advertising campaigns across social and search platforms.
• Monitor and optimize campaign performance by managing traffic tags and data analysis.
• Generate post-campaign reports with actionable insights.
• Collaborate with Digital Media teams to implement measurement action plans.
• Utilize web analytics tools to assess website behavior and identify opportunities for site improvements.
• Conduct data analysis and create visualizations to support campaign recommendations.
• Monitor ROI and provide strategic insights to maximize ad impact.
• Contribute to knowledge base with case studies and industry summaries.
• Collaborate with data partners to QA campaign tracking.

Skills

Quantitative skills

Excel

Communication

Time management

Organizational skills

Education

Bachelor's degree or higher in Marketing, Business, Finance, Statistics, Economics, or related field

Tools

DV360

SA360

CM360

Sizmek

Google Analytics

Omniture

Job description

• Execute and manage paid advertising campaigns across social media platforms and search engines, ensuring alignment with client objectives and performance goals.
• Monitor and optimize campaign performance by managing traffic tags and conducting regular data extraction, analysis, and pacing adjustments.
• Generate and deliver detailed post-campaign reports, analyzing metrics and providing actionable insights to clients for campaign improvement.
• Collaborate with Digital Media teams to develop and implement measurement action plans, optimizing campaigns based on performance data.
• Utilize web analytics tools (e.g., Google Analytics, Omniture) to assess website behavior and identify opportunities for site improvements.
• Conduct data analysis and create visualizations to support recommendations for campaign enhancements and overall media strategy.
• Monitor media performance (ROI analysis) and provide strategic insights, helping clients maximize the impact of their advertising investments.
• Contribute to the knowledge base by creating case studies, POVs, and summaries of industry conferences and seminars.
• Collaborate with technical and data partners to aggregate data and perform quality assurance (QA) tasks for campaign tracking.

Qualifications:

• 0-2 years of experience in online media, campaign measurement, or a related industry (Marketing, Advertising, Finance, Consulting, etc.).
• Strong quantitative skills with experience in data collection, analysis, and interpretation.
• Proficiency in Microsoft Office, particularly Excel (data analysis and reporting).
• Excellent communication, organizational, and time-management skills.

Nice to Have:

• Bachelor's Degree or higher in Marketing, Business, Finance, Statistics, Economics, or related field.
• Familiarity with ad serving tools such as DV360, SA360, CM360, and Sizmek.
• Knowledge of online advertising strategies, buying, and performance metrics.
• Experience with web analytics platforms (e.g., Google Analytics, Omniture).
• Exposure to SQL and database management.

Why Join us?

We are deeply committed to investing in the professional development of our team members, providing ample opportunities to expand skills, take on diverse challenges, and contribute to high-impact projects. Our passion for what we do drives us. Joining our team means being part of a culture and organization that prioritizes growth, innovation, and the pursuit of excellence...not to mention you would make some pretty cool new friends!

Havas also offers a comprehensive benefits program, which includes medical, dental, wellness, life and disability insurance, RRSP plan and match, paid parental leave top-up, and paid time off.

Additional Information

This role represents an active vacancy at Havas. You will be joining a collaborative, growth-oriented environment where ideas are encouraged and career development is supported. The base salary range for this position is CAD $45,000.

Havas uses artificial intelligence-enabled tools to support certain aspects of the recruitment process. All hiring decisions are made by our recruiting and hiring teams.