Cybersecurity Sales Operations & Business Development Specialist

Armour Cyber; Toronto; Hybrid; CAD 65,000 - 95,000; Full time

Job summary

Armour Cyber in Toronto, Canada, seeks a Sales Operations & Business Development Specialist to optimize lead flow, manage opportunities, and align marketing with sales for cybersecurity services. You will drive inbound/outbound outreach, nurture prospects, and support collateral and process documentation.

You will collaborate across Business Development, Marketing, and Sales to improve conversion rates, deliver insights, and ensure accurate revenue forecasting while maintaining CRM data quality.

Responsibilities

• Monitor, capture, and organize inbound leads from marketing campaigns.
• Qualify leads based on criteria including cybersecurity for family offices and high-net-worth clients.
• Maintain CRM hygiene and accurate pipeline stage transitions.
• Ensure opportunities progress through the sales funnel with next steps and follow-ups.
• Coordinate lead nurturing and schedule introduction calls.
• Prepare high-potential leads for handoff to Sales with context and background.
• Track funnel performance and provide insights to Marketing and Sales leadership.
• Coordinate central sales collateral; update playbooks, SOPs and internal docs.
• Capture workflow steps and improvements across the revenue cycle.
• Support compliance and audit readiness documentation.
• Coordinate internal meetings and record action items and owners.
• Facilitate alignment between Business Development, Marketing, and Sales.
• Generate reports on pipeline health and campaign performance.
• Assist leadership dashboards and business review summaries.
• Lead generation and deal closure for cybersecurity consulting services.
• Conduct discovery calls to understand needs and position cybersecurity solutions.
• Manage the sales process from first contact to deal closure, including pricing discussions.

Job description

Armour Cyber in Toronto, Canada, seeks a Sales Operations & Business Development Specialist to optimize lead flow, manage opportunities, and align marketing with sales for cybersecurity services. You will drive inbound/outbound outreach, nurture prospects, and support collateral and process documentation.

You will collaborate across Business Development, Marketing, and Sales to improve conversion rates, deliver insights, and ensure accurate revenue forecasting while maintaining CRM data quality.