Customer Insights Manager - Loblaws

General Mills Canada; Toronto; On-site; CAD 99,000 - 148,000; Full time

Job summary

General Mills Canada is seeking a Customer Insights Manager to lead the insights for Loblaws, turning data into actionable recommendations. You will partner with buyers and the sales team to shape assortment, shelving, and category growth across major brands.

Ideal candidates bring 3+ years in customer insights or related fields, strong Excel skills, and experience with Loblaws or large Canadian retailers. This is an on-site role with a collaborative, data-driven culture.

Qualifications

• Bachelor’s degree in business or related field.
• 3+ years of experience in customer insights, category management, retail sales, account management, or a closely related field.
• Experience working directly with Loblaws or a major Canadian retailer with buyer engagement, planogram processes, or data platforms.
• Experience using Nielsen and LDIA to develop business cases and recommendations.
• Strong proficiency in Microsoft Excel.
• Excellent English communication and presentation skills with buyers and stakeholders.

Responsibilities

• Be the insights lead and category advisor for Loblaws, building trusted relationships with buyers.
• Turn Nielsen and LDIA data into stories that reveal trends and actions.
• Lead category reviews and planogram work to shape recommendations.
• Evaluate SKU performance and provide unbiased recommendations for in-store decisions.
• Equip the sales team with insights for negotiations and strategy.

Skills

Excel

Customer insights

Data storytelling

Retail sales

Presentation skills

Loblaws experience

Education

Bachelor's degree in business or related field

Tools

Nielsen

LDIA

Data platforms

Job description

COMPANY OVERVIEW We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best— bold thinkers with big hearts who challenge one another and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next. Are you a strategic thinker who can turn customer and category data into a story that drives action? General Mills Canada is looking for a Customer Insights Manager drive incredible collaboration as the Customer Insights lead for Loblaws. You’ll be the face of the insights team to Loblaws buyers and a trusted partner to our internal sales organization. Your work will help shape assortment, shelving, innovation, and category growth recommendations across our major categories. This is a high-visibility role for someone who can hit the ground running in a customer‑facing environment. You’ll bring relevant experience from a comparable category management, customer insights, retail sales, or account‑focused role, then apply your expertise to General Mills brands, categories, and ways of working.

What You’ll Do

Be the insights lead and category advisor for Loblaws, building trusted relationships with buyers and serving as a confident, credible face of the insights team. Turn Nielsen, LDIA—the Loblaws customer data platform—and other customer or syndicated data into compelling stories that reveal what is happening, why it matters, and what to do next. Lead category reviews, start‑sell conversations, and planogram reset work, shaping recommendations for innovation, assortment, shelving, and total category growth. Evaluate SKU performance and incrementality, then bring forward clear, unbiased recommendations that help customers make better shelf and space decisions. Bring recommendations to life by building shelf examples and showing buyers how the data translates into an actionable in‑store strategy. Equip the sales team with insights for customer negotiations, playbooks, and business conversations—including share‑of‑shelf analyses—while helping them understand the commercial implication behind the numbers. Stay close to customer needs, proactively uncover opportunities, and challenge assumptions with the integrity to recommend what is best for the total category. Collaborate across the insights team and with GIC Mumbai colleagues who support data pulls and tactical analysis.

Minimum Qualifications

• Bachelor’s degree, preferably in business or a related field.
• 3+ years of experience in customer insights, category management, retail sales, account management, or a closely related field.
• Experience working directly with Loblaws or a major Canadian retailer—with an understanding of retailer ways of working, including customer data platforms, category reviews, buyer engagement, or planogram processes.
• Demonstrated experience using Nielsen and LDIA, along with other customer‑specific or syndicated data, to develop business cases and recommendations.
• Strong proficiency in Microsoft Excel.
• Strong English‑speaking communication and presentation skills, with the ability to communicate clearly and concisely with buyers, sales partners, and stakeholders at different levels.
• Demonstrated ability to translate analysis into a compelling story and actionable recommendation.
• Experience working directly with customers, retailers, buyers, or cross‑functional commercial teams.

Preferred Qualifications

• Experience with category reviews, planograms, assortment optimization, shelving strategy, innovation launches, or start‑sell meetings.
• Strong problem‑solving and analytical capabilities, with the ability to connect data to strategic business planning.
• A track record of thought leadership and making recommendations that support the total category—notjustonebrandorcompany.
• A collaborative, proactive working style and the confidence to build relationships externally and earn trust internally.
• Comfort presenting to customers and responding thoughtfully to questions in real time.

Additional Considerations

The posting for this position is to fill an existing vacancy within the organization.

Applicants must be currently authorized to work in Canada on a full‑time basis. General Mills will not provide sponsorship for work visas for this position.

General Mills is committed to Employment Equity and encourages applications from all qualified candidates.

Accommodations are available upon request for candidates with disabilities taking part in all aspects of the recruitment and selection process.

International relocation or remote working arrangements outside of Canada will not be considered for this role.

Our people are at the heart of what makes General Mills great– it’s why people join and stay. When we connect, co‑create, collaborate, and celebrate together, it strengthens our relationships and increases trust.

ToWinTogether, we need to be together, physically and virtually. To do that effectively, we need to think about connecting with intentionality– the moments both big and small, in‑person, virtual, and hybrid. Given that collaboration is critical to the success of our team members, our teams, and our business, the expectation for this role will be to work in the office on Monday through Thursday each week. Our policy allows flexibility for the reality of business and personal schedules. Friday is flexible regarding your work location.

Salary Range

The salary range for this position is $98,500 - $147,850 / Annually. At General Mills we strive for each employee's pay at any point in their career to reflect their experiences, performance, and skills for the current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, education, skills, work experience, certifications, etc. As such pay for the successful candidate(s) could fall anywhere within the stated range.

Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, financial wellbeing, time off programs, wellbeing support and perks. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.

SALARY RANGE The salary range for this position is: $98,500 - $147,900 Annual At General Mills we strive for each employee's pay at any point in their career to reflect their experiences, performance, and skills for the current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to expertise, skills, and relevant work experience. As such, pay for the successful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive and comprehensive benefits package.

Eligibility

Applicants must meet minimum age qualifications in the country in which the job is located.

Culture

New possibilities. Bold thinking. Real heart. Build remarkable brands with remarkable people. At General Mills, we make food the world loves. Across 100+ markets, we come together to create, innovate and grow. Here, you’ll do meaningful work and help to lead the future of food at a company that stands for good.