Associate Brand Manager

General Mills Canada; Toronto; Hybrid; CAD 82,000 - 123,000; Full time

Job summary

General Mills Canada is seeking an Associate Brand Manager for its Snacks team to drive growth in the Canadian market through channel expansion and innovative product launches.

The role emphasizes cross-functional leadership, data-driven decision making, and collaboration with US teams to align on brand strategy and performance targets.

Qualifications

• Bachelor’s degree (required).
• 2+ years of experience in CPG, food & beverage, or a related industry.
• MBA a plus.
• Proven project management skills and ability to manage multiple projects.

Responsibilities

• Channel and category expansion across key channels and opportunities.
• Lead cross-functional teams from concept to launch.
• Analyze market trends, consumer data, and financial performance.
• Leverage US data and historical trends for new product launches.
• Collaborate with sales to maximize sales and distribution.
• Support budget management and evaluate product-level P&L.
• Execute brand strategies and 12Q plans, including innovation and packaging design.
• Partner with US counterparts to inform long-term strategy.

Skills

Project management

Analytical skills

Communication

Stakeholder management

Independent worker

CPG knowledge

P&L understanding

Education

Bachelor’s degree

MBA

Job description

Company Overview

COMPANY OVERVIEW We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best bold thinkers with big hearts who challenge one another and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next. We're seeking a driven and resourceful Associate Brand Manager to join our Snacks team. This is an exciting opportunity to manage a significant portion of our Canadian snacks business, focusing on channel growth and category expansion. You'll play a key role in identifying new opportunities, launching innovative products, and driving growth within the Canadian market. As an Associate Brand Manager, you will be a key player in driving the growth of our snacks portfolio through strategic channel management and category expansion initiatives. This role offers a unique opportunity to shape the future of our snack offerings in Canada, with a focus on bringing exciting new products to market.

Key Responsibilities

• Channel and Category Expansion: Drive growth within key channels and identify opportunities to expand our snacks portfolio into new and exciting categories.
• Project Management: Lead cross-functional teams in the evaluation, development, and commercialization of new snack products, from initial concept to launch.
• Analytical Insights: Analyze market trends, consumer data, and financial performance to identify opportunities and make data-driven recommendations.
• Leverage US data and historical trends to inform strategies for new product launches.
• Sales Partnership: Collaborate closely with the sales team to understand customer needs and develop strategies to maximize sales and distribution.
• Financial Management: Support budget management and analyze product-level P&L to evaluate performance and identify areas for improvement.
• Strategy Execution: Execute brand strategies and 12Q plans, including innovation, brand renovation, and packaging design, to achieve financial and volume targets.
• Cross-Functional Collaboration: Partner with US counterparts to inform long-term brand strategy and execute shared projects.

What You’ll Bring

• Bachelor’s degree
• 2+ years of experience in CPG, food & beverage, or a related industry.
• MBA a plus.
• Proven project management skills with the ability to manage multiple projects simultaneously.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication and stakeholder management skills, with the ability to influence and collaborate effectively across teams.
• Resourceful and independent worker with a can-do attitude and the ability to thrive in a fast-paced, ambiguous environment.
• Experience working in a large, matrixed organization.
• Understanding of P&L mechanics and budget management.
• A passion for the snacks category and a desire to bring innovative products to market.

Additional Considerations

The posting for this position is to fill a newly created position within the organization.

Applicants for this position must be currently authorized to work in Canada on a full-time basis. General Mills will not sponsor applicants for this position for work visas.

Our people are at the heart of what makes General Mills great - it’s why people join and stay. When we connect, co-create, collaborate, and celebrate together, it strengthens our relationships and increases trust. To Win Together, we need to be together, physically and virtually. To do that effectively, we need to think about connecting with intentionality - the moments both big and small, in-person, virtual, and hybrid. Given that collaboration is critical to the success of our team members, our teams, and our business, the expectation for this role will be to work in the office on Monday through Thursdays each week. Our policy allows flexibility for the reality of business and personal schedules. Friday is flexible regarding your work location.

General Mills is committed to Employment Equity and encourages applications from all qualified candidates. Accommodations are available upon request for candidates with disabilities taking part in all aspects of the recruitment and selection process.

The salary range for this position is $82,100 - $123,200 / Annually. At General Mills we strive for each employee's pay at any point in their career to reflect their experiences, performance, and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, education, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, financial wellbeing, time off programs, wellbeing support and perks. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.

SALARY RANGE The salary range for this position is: $82,100 - $123,200 Annual At General Mills we strive for each employee's pay at any point in their career to reflect their experiences, performance, and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to expertise, skills, and relevant work experience. As such, pay for the successful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive and comprehensive benefits package.

ELIGIBILITY Applicants must meet minimum age qualifications in the country in which the job is located.

New possibilities. Bold thinking. Real heart. Build remarkable brands with remarkable people. At General Mills, we make food the world loves. Across 100+ markets, we come together to create, innovate and grow. Here, you’ll do meaningful work and help to lead the future of food at a company that stands for good.