CRM Manager – iGaming Growth & Personalization

BettingJobs; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading iGaming supplier in Toronto is seeking an experienced CRM Manager. The role focuses on developing and managing localized CRM strategies, optimizing customer communications, and executing impactful campaigns. With a minimum of 3 years in CRM, candidates should be data-driven and possess strong communication skills. This full-time position is ideal for self-starters who thrive in fast-paced environments.

Qualifications

• 3+ years of experience in CRM, preferably in iGaming, fintech, or digital entertainment.
• Fluent English (written and spoken).
• Strong understanding of the market and user behavior.

Responsibilities

• Develop and manage localized CRM strategies (Email, SMS, push notifications, onsite messaging, etc.).
• Own the customer journey and optimize communications across all stages: onboarding, engagement, churn prevention, and reactivation.
• Plan, execute, and analyze CRM campaigns with a focus on personalization, segmentation, and ROI.

Skills

CRM management

Data-driven decision making

User journey optimization

Effective communication

Segmentation and A/B testing

Tools

Braze

Optimove

Salesforce

Job description

A leading iGaming supplier in Toronto is seeking an experienced CRM Manager. The role focuses on developing and managing localized CRM strategies, optimizing customer communications, and executing impactful campaigns. With a minimum of 3 years in CRM, candidates should be data-driven and possess strong communication skills. This full-time position is ideal for self-starters who thrive in fast-paced environments.