CRM Manager

BettingJobs; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading iGaming supplier in Toronto is seeking an experienced CRM Manager. The role focuses on developing and managing localized CRM strategies, optimizing customer communications, and executing impactful campaigns. With a minimum of 3 years in CRM, candidates should be data-driven and possess strong communication skills. This full-time position is ideal for self-starters who thrive in fast-paced environments.

Qualifications

• 3+ years of experience in CRM, preferably in iGaming, fintech, or digital entertainment.
• Fluent English (written and spoken).
• Strong understanding of the market and user behavior.

Responsibilities

• Develop and manage localized CRM strategies (Email, SMS, push notifications, onsite messaging, etc.).
• Own the customer journey and optimize communications across all stages: onboarding, engagement, churn prevention, and reactivation.
• Plan, execute, and analyze CRM campaigns with a focus on personalization, segmentation, and ROI.

Skills

CRM management

Data-driven decision making

User journey optimization

Effective communication

Segmentation and A/B testing

Tools

Braze

Optimove

Salesforce

Job description

BettingJobs is currently recruiting for a leading iGaming supplier. This client is looking to hire a CRM Manager to join their team based in Toronto.

Key Responsibilities:

• Develop and manage localized CRM strategies (Email, SMS, push notifications, onsite messaging, etc.)
• Own the customer journey and optimize communications across all stages: onboarding, engagement, churn prevention, and reactivation
• Plan, execute, and analyze CRM campaigns with a focus on personalization, segmentation, and ROI
• Collaborate with product, content, design, and data teams to deliver relevant and engaging campaigns
• Monitor KPIs such as retention rate, conversion, CLV, and churn — and proactively act on insights
• Ensure all campaigns are compliant with local regulations and responsible gaming practices
• Act as the main point of contact for all CRM-related initiatives

Requirements:

• 3+ years of experience in CRM, preferably in iGaming, fintech, or digital entertainment
• Fluent English (written and spoken)
• Strong understanding of the market and user behavior
• Hands-on experience with CRM tools and platforms (Braze, Optimove, Salesforce, etc.)
• Data-driven mindset with experience in segmentation, A/B testing, and campaign analysis
• Excellent communication, planning, and organizational skills
• Self-starter with the ability to work independently in a fast-paced environment

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing
• Gambling Facilities and Casinos