CRM Manager

Haleon; Mississauga; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

Haleon is seeking a CRM Manager for Canada to lead a digital transformation in consumer engagement through a strategic CRM vision. You will create connected experiences across digital channels, leverage first-party data, and collaborate with cross-functional teams to enhance brand loyalty. This role offers an opportunity to make a meaningful impact within a leading health company, providing competitive compensation and benefits from day one.

Benefits

Competitive compensation and annual bonus package

Comprehensive and flexible benefits program

Defined contribution pension plan with employer matching

Optional savings plan with employer matching

26 weeks of fully paid leave for new parents

Inclusive and diverse company culture

Commitment to development and career progression

Fitness centre and annual fitness subsidy

Qualifications

• Minimum of 5 years of experience in CRM or digital marketing.
• Proven background in CPG or CRM-focused marketing environments.
• Hands-on experience with data-driven segmentation.

Responsibilities

• Lead the design and optimization of consumer engagement strategies.
• Oversee the lifecycle of CRM marketing campaigns and performance.
• Develop automated consumer journeys using Salesforce Marketing Cloud.

Skills

Analytical mindset

Communication skills

Interpersonal skills

Education

Bachelor’s degree in Marketing, Technology, or Analytics

Tools

Salesforce Marketing Cloud

Google Analytics

Power BI

Job description

Internal Application Policy: You must notify your manager prior to applying for new roles.

Please note: Visa sponsorship or relocation will not be offered for this position.

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Advil, Voltaren, Robax, NeoCitran, Buckley’s, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

We encourage applicants with accessibility needs to notify us if they have any accommodation needs during the application and/or interview process. Please visit www.haleon.com/accessibility to learn more about our commitment to accessibility.

As the CRM Manager for Canada, you’ll play a pivotal role in shaping the future of GetWellStayWell.ca, Haleon Canada’s consumer platform. This is more than a CRM role; it’s a chance to lead a digital transformation that touches the lives of millions of Canadians. You’ll be at the forefront of building connected, personalized experiences, championing a bold CRM vision that drives real impact. As a strategic leader and CRM advocate, you’ll spearhead enterprise-level initiatives, develop new internal capabilities, and unlock meaningful value at speed for one of the most trusted names in consumer health.

Job Purpose:

You will lead the design, execution, and continuous optimization of Haleon Canada’s direct-to-consumer engagement strategy. Your mission is to create seamless, connected experiences across owned channels - such as web, email, SMS and integrate them into a broader omnichannel ecosystem. By leveraging first-party data and consumer insights, you’ll drive meaningful interactions that increase brand loyalty and grow share of wallet across our iconic portfolio, including Sensodyne, Advil, TUMS, Centrum and more. Collaborating with cross-functional teams, agency partners, and internal stakeholders, you’ll identify high-impact opportunities and bring them to life through innovative, data-driven CRM initiatives.

Why Join Haleon?

• Competitive compensation and annual bonus package.
• Comprehensive and flexible benefits program from day 1.
• Defined contribution pension plan with employer matching.
• Optional Haleon Savings Plan with employer matching.
• We offer all new parents at Haleon 26 weeks of fully paid leave, regardless of gender or sexuality.
• Inclusive, diverse, and collaborative culture.
• Commitment to development and career progression.
• Hybrid model in a modern office located in Mississauga.
• Fitness centre, annual fitness subsidy, and bistro onsite.

Key Responsibilities:

This role will provide YOU with the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following…

• Lead CRM Strategy & Vision: develop and execute a comprehensive 3-year CRM strategy in collaboration with senior leadership, aligning with Haleon’s brand and business objectives

• Drive Consumer Lifecycle Engagement: own and optimize the end-to-end consumer journey across the Get Well, Stay Well platform, focusing on acquisition, engagement, and retention through personalized, data-driven experiences across owned digital channels
• Campaign Management & Execution: oversee the full lifecycle of CRM marketing campaigns - from briefing and creative development to deployment and performance analysis - working closely with cross-functional teams and agency partners
• Marketing Automation & Journey Design: build and manage automated consumer journeys (onboarding, engagement, and retention) using Salesforce Marketing Cloud Journey Builder, ensuring timely and relevant communications
• Data-Driven Segmentation & Personalization: own first-party data segmentation and cohort development to enable targeted, personalized messaging that enhances consumer engagement and drives conversion across the path to purchase
• Performance Analytics & Optimization: monitor CRM performance dashboards and deliver actionable insights in partnership with Martech teams to continuously optimize campaigns and consumer experiences
• Compliance & Data Governance: ensure all CRM activities comply with CASL and internal data governance policies, maintaining high standards for privacy, consent, and data use
• Knowledge Sharing & Best Practices: analyze and document campaign performance, sharing key learnings and best practices with internal stakeholders to foster a culture of continuous improvement

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• Bachelor’s degree in Marketing, Technology, Analytics, or a related field
• Minimum of 5 years of experience in CRM, digital marketing, and/or loyalty programs
• Proven background in CPG, digital agencies, or CRM-focused marketing environments
• Hands-on experience with tools such as Salesforce Marketing Cloud, Salesforce Data Cloud, Google Analytics, Power BI, and Customer Data Platforms (CDPs)
• Deep understanding of CRM strategies including persona development, segmentation, multi-channel data collection, and data management
• Demonstrated success in building and scaling CRM and influencer marketing capabilities within established brands.
• Strong analytical mindset with a track record of performance-driven marketing
• Excellent communication and interpersonal skills, with a keen eye for detail
• Proven ability to manage and influence cross-functional stakeholders and drive alignment across teams

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• Health & Wellness or Beauty brand experience
• HTML & CSS and AMP script skills for Email development
• Experience with SMS campaign management
• Salesforce Marketing Cloud Email Specialist certification

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Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.