Manager, CRM Platforms (12 month contract)

Samsung Electronics; Mississauga; On-site; CAD 85,000 - 100,000; Full time

Job summary

Samsung Electronics is seeking a Manager for their CRM Platforms to oversee the management and evolution of data capabilities. This crucial role involves project management, collaboration across functions, and hands-on data governance to enhance customer engagement and marketing strategies.

Qualifications

• 3-5 years experience in CRM or marketing roles.
• Experience with Adobe marketing tools and database management.
• Strong knowledge of data privacy laws in Canada.

Responsibilities

• Lead management of Samsung's CRM platforms and customer data.
• Develop CRM strategies aligning with business objectives.
• Ensure compliance with data governance and privacy laws.

Skills

Project Management

Customer Data Management

Analytical Skills

Communication

Problem Solving

Education

Bachelor’s degree in Economics, Statistics, Mathematics, Marketing

Tools

Adobe Campaign

Adobe Analytics

Audience Manager

MS Excel

MS Word

MS PowerPoint

Job description

Manager, CRM Platforms (12 month contract)

Manager, CRM Platforms (12 month contract)

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Manager, Talent Attraction & Employer Branding

At Samsung Electronics Canada, we take pride in the creativity and diversity of our talented people – they are at the forefront of everything we do. Their skillset and mindset drive our continued success. We want the best of the best at Samsung to join our team, not just those who fit into our Culture but those who will ADD to our Culture and make Samsung an even better place to work.

Position Summary:

The CRM Platforms Manager will report directly to the Sr. Manager CRM and take ownership of managing Samsung’s CRM platform including Adobe Suits of products.

Essential Duties and Responsibilities:

Project Management and Customer Data Management (70%)

• Lead the evolution and management of SECA’s Zero-Party & First-Party data capabilities and infrastructure, including but not limited to Adobe suite products (CDP, Campaign Manager V8, AAM).
• Develop and implement CRM 2.0 strategies that align with HQ expectation & timelines, ensuring seamless integration systems and execution of the project.
• Oversee the activation of business and marketing use cases to enhance customer data transformation and engagement strategies.
• Act as the liaison with business leads to translate business needs into actionable marketing opportunities through data identification that enhance customer retention, acquisition, and lifetime value.
• Ensure that customer data transformation outputs align with initial business objectives, delivering measurable value.
• Collaborate with local and global teams to develop, optimize, and automate data processing workflows.
• Enforce robust marketing data governance and compliance protocols aligned with Samsung’s global policy and Canadian Privacy Laws (PIPEDA, GDPR, and CASL).
• Own the end-to-end maintenance and troubleshooting of Customer Data Platforms (CDP) and Adobe Campaign Manager V8.
• Maintain data integrity, quality, and consistency across all marketing properties, ensuring compliance with industry standards.
• Coordinate with internal teams and external agency partners to build harmonized data structures for both online and offline channels.
• Establish and maintain seamless integration between all Zero-Party and First-Party data-driven marketing platforms.
• Develop and oversee strategies with Agencies of Record (AOR) to execute in-depth customer retention and acquisition campaigns, both ad hoc and automated.
• Lead data governance initiatives by collaborating with internal legal teams, IT, and external regulatory bodies to ensure adherence to data protection laws.
• Identify, diagnose, and resolve data integrity issues, working with developers and data teams to implement solutions.
• Work with developers to define technical implementation requirements for tracking, data collection, and integration projects.

Technology, Innovation & Process (30%)

• Champion the democratization of audience insights, ensuring data-driven decision-making across business functions.
• Partner with agencies and the Digital Team to push audience lists to AAM and media buying platforms for optimal campaign execution.
• Drive cross-functional collaboration between Marketing, IT, Sales, and Business Intelligence teams to enhance CRM effectiveness.
• Develop documentation, playbooks, and SOPs to streamline CRM Data processes and campaign execution.
• Assess data ingestion needs and recommend new data sources for enhanced segmentation and personalization.
• Partner with tech vendors and solution architects to continuously improve data pipelines, analytics capabilities, and automation workflows.
• Enhance customer engagement through hyper-personalized marketing initiatives based on AI-driven insights and predictive analytics.
• Monitor segment sizes, match rates, and platform effectiveness, implementing optimization strategies as needed.
• Design and implement strategies for real-time customer data activation, ensuring seamless omnichannel experiences.
• Work closely with the Marketing Team to translate insights into actionable strategies that inform future campaigns.
• Align with NAHQ and HQ counterparts to share and implement best practices in reporting and data analytics.
• Maintain expert-level knowledge of industry trends, and emerging technologies in CRM, data platforms, and customer analytics.
• Communicate effectively with internal teams, leadership, and external partners to highlight ongoing progress, challenges, and key successes.

Requirements:

Education:

• Bachelor’s degree preferably in economics, statistics, mathematics, marketing or higher required

Experience:

• Three to five (5-7) years’ experience in a similar function
• Experience in Direct or Digital Marketing in a B2B and B2C environment including database management, email, push notification and SMS marketing
• Experience managing loyalty programs and/or lifecycle based communications
• Understating of PIPEDA and CASL
• Experience with marketing automation and analytics tools, including Adobe Campaign, Audience Manager and Adobe Analytics
• Experience with and understanding of complex database marketing techniques including, but not limited to, platform set-up and configurations, segmentation, analysis, data feeds and familiarity with the legal framework around database marketing in Canada

Knowledge:

• Strong background in customer acquisition, re-engagement and retention strategies
• Excellent oral and written communication skills
• Excellent analytical and problem solving skills
• Excellent presentation skills – ability to distil complex analysis and program recommendations into concise management information
• Proficient in MS Excel, Word and PowerPoint
• Strong attention to detail

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Project Management

• Industries

  Appliances, Electrical, and Electronics Manufacturing

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