Specialist, CRM & Lifecycle Marketing

Reitmans (Canada) Limited; Montreal; Hybrid; CAD 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid work environment

Comprehensive benefits program

Flexible time off

50% discount on products

Referral rewards

Growth opportunities

Job summary

Reitmans (Canada) Limited is seeking a Specialist, CRM & Lifecycle Marketing to plan, brief, and execute direct-to-customer campaigns for one brand, including email and SMS. You will optimize for deliverability, engagement, and conversions while supporting testing and personalization initiatives.

You will collaborate with brand marketing, ecommerce, analytics and retail operations to ensure a cohesive customer experience across journeys and campaigns.

Qualifications

• 5+ years experience in CRM, lifecycle marketing, email marketing, or similar.
• Familiarity with CASL compliance and deliverability standards.

Responsibilities

• Plan and execute targeted direct messaging (email and SMS) to maximize deliverability, engagement and conversion.
• Manage email and SMS calendar and align with product launches, sales objectives and campaigns.
• Implement segmentation and personalization to improve campaign relevance.
• Monitor campaign performance and optimize in future campaigns.
• Participate in customer journey mapping and lifecycle communications development.
• Maintain documentation of processes, workflows, campaign results and SOPs.
• Collaborate with creative, content, product and brand teams.

Skills

CRM & lifecycle marketing

Email marketing

Campaign optimization

Segmentation & personalization

A/B testing

Tools

Braze

Salesforce Marketing Cloud

Klaviyo

Bloomreach

Job description

• Business Type: Head Office - Corporate Services
• Job Type: Replacement
• Status: Permanent

Company Description

For 100 years, Reitmans (Canada) Limited (RCL) has defined the Canadian retail fashion landscape with its three iconic brands, Reitmans, RW&CO. and PENN. Penningtons. We're excited about what we’ll build together next.

Our vision is to empower Canadians to live confidently, and our mission is to create collections of uncompromising style and quality for all.

We believe great people do their best work alongside other great people. Here, you'll have a voice, be challenged to grow and be part of a team driven by curiosity, bold thinking and ownership.

Come raise the bar of Canadian fashion with us.

Job Description

AsSpecialist, CRM & Lifecycle Marketing, reporting into the Manager, Customer Activation, you plan, brief, and execute direct-to-customer activations and direct messaging campaigns for one brand, including email and SMS marketing campaigns, optimizing for deliverability, engagement, and conversion. You'll support testing and personalization initiatives, and collaborate with brand marketing, ecommerce, analytics and retail operations teams.

Execution & Delivery

• Plan and execute targeted direct messaging, like email and SMS marketing campaigns that maximize deliverability, engagement, and conversion
• Manage the email & SMS calendar and ensure alignment with product launches, sales objectives, campaigns, and other key events
• Implement segmentation and personalization tactics to improve campaign relevance and align content with customer needs and behaviors
• Monitor campaign performance and implement optimizations in future campaigns.
• Participate in customer journey mapping and lifecycle communications development to ensure a consistent customer experience.
• Maintain documentation of processes, workflows, campaign results, and SOPs.

Stakeholder Management

• Collaborate with creative, content, product, and brand teams to ensure customer-centric, brand-aligned and technology-ready engaging communications.
• Maintain up-to-date knowledge of channel best practices and regulatory compliance.
• Deliver test-and-learn initiatives (including A/B and multivariate tests) with Customer Engagement Products team to improve engagement and retention.

Qualifications

What Sets You Apart:

• 5+ years experience in CRM, lifecycle marketing, email marketing, or similar
• Hands-on experience with platforms like Braze, Salesforce Marketing Cloud, Klaviyo, Bloomreach, or similar
• Strong knowledge of segmentation, personalization, and journey mapping
• Familiarity with A/B and multivariate testing best practices
• Understanding of CASL compliance and deliverability standards
• Strong collaboration skills with creative, content, and product teams
• Strong analytical skills to monitor and optimize campaign performance
• Background in the fashion, retail, or e-commerce industry is highly preferred
• Bilingualism (English/French) is an asset

Additional Information

What Sets Us Apart:

• Ultimate Flexibility*: Enjoy a hybrid work environment that ensures the perfect balance between work and personal life.
• Well-Being First: Access a comprehensive benefits program designed to take care of you.
• Flexible Time Off*: Paid leave, sick days, and vacation time to recharge and spend quality time with loved ones.
• Exclusive Discounts*: Enjoy 50% off regular-priced items from PENN. Penningtons, Reitmans, and RW&CO.
• Referral Rewards*: Refer your professional network and earn a bonus for helping us grow our talented team
• Growth opportunities*: Annual bonuses, career advancement, and tuition reimbursement to help you reach your professional goals.

*Certain conditions apply

Total rewards are aligned with your employment status, offering different perks depending on whether you're full-time, part-time, or under contract.

Reitmans (Canada) Limited is an equal opportunity employer committed to a diverse, inclusive, and accessible workplace where everyone belongs. If you are contacted for an employment opportunity, please advise us of any accommodation required throughout the recruitment process. All information provided will be kept confidential and used solely to support an accessible candidate's experience.

The use of Artificial Intelligence may be used for candidate screening purposes.

We thank all applicants. Only selected candidates will be contacted.

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