CRM & Lifecycle Marketing Manager

Walmart Canada; Mississauga; On-site; CAD 92,000 - 126,000; Full time

Job summary

Walmart Canada is seeking a Manager, Digital Marketing CRM to drive customer engagement and lifetime value by designing and executing CRM programs leveraging customer data and marketing technology.

You will collaborate with Insight, Data Platform, Analytics, and Digital teams to develop targeted journeys across email, SMS, push, and other channels, monitor data quality, and continuously optimize campaigns for retention and growth.

Qualifications

• Bachelor's degree in Marketing, Business, Commerce, or a related field.
• 5+ years of experience in CRM, lifecycle marketing, digital marketing, or customer marketing.
• Experience developing and executing customer lifecycle strategies, retention programs, and personalized marketing campaigns.
• Hands-on experience with CRM and marketing automation platforms (e.g., Salesforce Marketing Cloud, Braze, Adobe Campaign, Iterable, Klaviyo, or similar).
• Strong understanding of customer segmentation, audience management, personalization, and marketing automation.
• Experience working with customer data, analytics, and customer insights to drive business decisions.
• Proven ability to develop testing strategies and optimize campaigns through A/B testing and performance analysis.
• Strong analytical skills with experience measuring campaign performance, customer engagement, retention, and customer lifetime value.
• Experience managing budgets and balancing short-term business objectives with long-term customer growth.
• Excellent communication and stakeholder management skills with the ability to influence cross-functional partners.

Responsibilities

• Develop and execute customer lifecycle marketing strategies and CRM programs across owned digital channels.
• Collaborate with Consumer Insight, Customer Data Platform, Analytics, and Digital teams to identify segments and growth opportunities.
• Ensure database health, audience quality, and accurate forecasting.
• Create personalized messaging and value propositions to acquire, engage, retain, and reactivate customers.
• Lead implementation and optimization of lifecycle marketing across email, SMS, push, and other owned channels.
• Collaborate with teams to improve customer satisfaction, engagement, and long-term loyalty.
• Develop testing roadmaps including segmentation, creative, offers, timing, and journey design.
• Define customer strategy with Digital, Data, Technology, Analytics to optimize investments.

Skills

CRM

Lifecycle marketing

Analytics

Segmentation

A/B testing

Budget management

Cross-functional collaboration

Marketing automation

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce Marketing Cloud

Braze

Adobe Campaign

Iterable

Klaviyo

Job description

Walmart Canada is seeking a Manager, Digital Marketing CRM to drive customer engagement and lifetime value by designing and executing CRM programs leveraging customer data and marketing technology.

You will collaborate with Insight, Data Platform, Analytics, and Digital teams to develop targeted journeys across email, SMS, push, and other channels, monitor data quality, and continuously optimize campaigns for retention and growth.