Campaign Optimization Analyst — Digital Advertising

Walmart Canada; Mississauga; On-site; CAD 65,000 - 89,000; Full time

Job summary

Walmart Canada in Mississauga is seeking an Analyst, Campaign Management to support high‑performing digital advertising campaigns on Walmart Connect. You will help launch campaigns accurately, monitor performance, and optimize to maximize advertiser value with a primary focus on Onsite Search within a collaborative retail media environment.

You will analyze data, develop actionable insights, and partner with Sales, Account Management, Operations, and other teams to ensure campaigns deliver as

Qualifications

• 1 to 3+ years of experience in digital advertising, campaign management, ad operations, media planning, or a related field.
• Familiarity with retail media, sponsored search, programmatic advertising, or similar digital advertising platforms
• Strong analytical skills with the ability to interpret campaign performance data and identify optimization opportunities.
• Experience working with reporting and data analysis tools such as Excel, Google Sheets, Tableau, Power BI, or similar platforms.
• Exceptional attention to detail and a commitment to executional accuracy.
• Ability to monitor campaign pacing, delivery, and performance against client objectives.
• Strong problem-solving skills with the ability to investigate issues, identify root causes, and recommend solutions.
• Excellent written and verbal communication skills, with the ability to effectively partner with Sales, Account Management, Operations, and external stakeholders.
• Proven ability to manage multiple priorities, meet deadlines, and adapt in a fast-paced environment.
• Proactive, solutions-oriented mindset with a strong sense of ownership and accountability.
• Experience supporting campaign setup, optimization, troubleshooting, and reporting is considered an asset.
• Bachelor's degree in Marketing, Business, Advertising, Analytics, Communications, or a related field, or equivalent practical experience.

Responsibilities

• Execute and optimize digital advertising campaigns across Walmart Connect's advertising solutions, helping advertisers achieve their business objectives and maximize campaign performance.
• Support the end-to-end campaign lifecycle, including campaign setup, launch validation, monitoring, pacing, optimization, and issue resolution.
• Monitor campaign health and performance against key metrics, proactively identifying opportunities to improve delivery, engagement, return on investment, and overall campaign effectiveness.
• Analyze campaign data and performance trends to develop actionable insights, optimization recommendations, and client-ready reporting.
• Partner closely with Campaign Management, Sales, Account Management, Operations, and other cross-functional teams to ensure campaigns are launched accurately, delivered seamlessly, and aligned with advertiser goals.
• Identify, troubleshoot, and resolve campaign issues while proactively mitigating risks to campaign performance and advertiser satisfaction.
• Maintain a high standard of quality, accuracy, and compliance throughout the campaign lifecycle.
• Contribute to operational excellence by identifying process improvements that increase efficiency, scalability, and campaign effectiveness.
• Develop expertise across Walmart Connect's advertising ecosystem, with a primary focus on Onsite Search and exposure to additional advertising solutions.
• Deliver an exceptional advertiser experience through strong execution, communication, collaboration, and accountability.

Skills

Digital advertising

Campaign management

Ad operations

Data analysis

Excel

Google Sheets

Tableau

Power BI

Attention to detail

Communication

Multitasking

Education

Bachelor's degree in Marketing, Business, Advertising, Analytics, Communications

Tools

Excel

Google Sheets

Tableau

Power BI

Job description

Walmart Canada in Mississauga is seeking an Analyst, Campaign Management to support high‑performing digital advertising campaigns on Walmart Connect. You will help launch campaigns accurately, monitor performance, and optimize to maximize advertiser value with a primary focus on Onsite Search within a collaborative retail media environment.

You will analyze data, develop actionable insights, and partner with Sales, Account Management, Operations, and other teams to ensure campaigns deliver as