Manager, Digital Marketing - CRM

Walmart Canada; Mississauga; On-site; CAD 92,000 - 126,000; Full time

Job summary

Walmart Canada is seeking a Manager, Digital Marketing CRM to drive customer engagement and lifetime value by designing and executing CRM programs leveraging customer data and marketing technology.

You will collaborate with Insight, Data Platform, Analytics, and Digital teams to develop targeted journeys across email, SMS, push, and other channels, monitor data quality, and continuously optimize campaigns for retention and growth.

Qualifications

• Bachelor's degree in Marketing, Business, Commerce, or a related field.
• 5+ years of experience in CRM, lifecycle marketing, digital marketing, or customer marketing.
• Experience developing and executing customer lifecycle strategies, retention programs, and personalized marketing campaigns.
• Hands-on experience with CRM and marketing automation platforms (e.g., Salesforce Marketing Cloud, Braze, Adobe Campaign, Iterable, Klaviyo, or similar).
• Strong understanding of customer segmentation, audience management, personalization, and marketing automation.
• Experience working with customer data, analytics, and customer insights to drive business decisions.
• Proven ability to develop testing strategies and optimize campaigns through A/B testing and performance analysis.
• Strong analytical skills with experience measuring campaign performance, customer engagement, retention, and customer lifetime value.
• Experience managing budgets and balancing short-term business objectives with long-term customer growth.
• Excellent communication and stakeholder management skills with the ability to influence cross-functional partners.

Responsibilities

• Develop and execute customer lifecycle marketing strategies and CRM programs across owned digital channels.
• Collaborate with Consumer Insight, Customer Data Platform, Analytics, and Digital teams to identify segments and growth opportunities.
• Ensure database health, audience quality, and accurate forecasting.
• Create personalized messaging and value propositions to acquire, engage, retain, and reactivate customers.
• Lead implementation and optimization of lifecycle marketing across email, SMS, push, and other owned channels.
• Collaborate with teams to improve customer satisfaction, engagement, and long-term loyalty.
• Develop testing roadmaps including segmentation, creative, offers, timing, and journey design.
• Define customer strategy with Digital, Data, Technology, Analytics to optimize investments.

Skills

CRM

Lifecycle marketing

Analytics

Segmentation

A/B testing

Budget management

Cross-functional collaboration

Marketing automation

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce Marketing Cloud

Braze

Adobe Campaign

Iterable

Klaviyo

Job description

Position Summary...

The Manager, Digital Marketing CRM drives customer engagement, retention, and lifetime value by developing and executing strategic CRM and lifecycle marketing programs by leveraging customer data, insights, and marketing technology.

What You’ll Do...

The Manager, Digital Marketing CRM develops and executes customer lifecycle marketing strategies and CRM programs aimed at increasing customer engagement, retention, frequency, and lifetime value across owned digital channels. This role works closely with Consumer Insight, Customer Data Platform, Analytics, and Digital teams to identify customer segments, uncover growth opportunities, and develop targeted campaigns, automated customer journeys, and pilot tests. The role monitors customer behavior, ensuring database health, audience quality, and accurate forecasting to support business objectives.

Developing compelling, personalized messaging and value propositions to acquire, engage, retain, and reactivate customers is a key responsibility. The Manager, CRM leads the implementation and optimization of lifecycle marketing programs across channels including email, SMS, push notifications, and other owned communication platforms. This role ensures seamless integration between promotional, loyalty, and transactional communications to deliver a consistent and relevant customer experience. Collaboration with Consumer Insight, Customer Care, Loyalty, Merchandising, and Digital teams is essential to improve customer satisfaction, engagement, and long‑term loyalty.

The Manager, CRM develops testing roadmaps—including segmentation, creative, offers, timing, and journey design—and leverages insights to improve campaign effectiveness. Working in close partnership with Digital, Data, Technology, and Analytics teams, this role helps define customer strategy, optimize marketing investments, and evolve CRM capabilities to support broader business objectives.

Qualifications

• Bachelor's degree in Marketing, Business, Commerce, or a related field.
• 5+ years of experience in CRM, lifecycle marketing, digital marketing, or customer marketing.
• Experience developing and executing customer lifecycle strategies, retention programs, and personalized marketing campaigns.
• Hands‑on experience with CRM and marketing automation platforms (e.g., Salesforce Marketing Cloud, Braze, Adobe Campaign, Iterable, Klaviyo, or similar).
• Strong understanding of customer segmentation, audience management, personalization, and marketing automation.
• Experience working with customer data, analytics, and customer insights to drive business decisions.
• Proven ability to develop testing strategies and optimize campaigns through A/B testing and performance analysis.
• Strong analytical skills with experience measuring campaign performance, customer engagement, retention, and customer lifetime value.
• Experience managing budgets and balancing short‑term business objectives with long‑term customer growth.
• Excellent communication and stakeholder management skills with the ability to influence cross‑​
• Experience working in retail, eCommerce, loyalty, or omnichannel environments is considered an asset.

Leadership Expectations

Respect the Individual:

Demonstrates and encourages respect for others; drives a positive associate and customer experience for all; embraces differences in people, cultures, ideas, and experiences; supports workplaces where associated feel seen and connected through a culture of belonging, so all associates thrive and perform; contributes to an environment allowing everyone to bring their best selves to work.

Demonstrates engagement and commitment to the team, developing others through feedback, coaching, mentoring, and developmental opportunities; and recognizes others’ contributions and accomplishments.

Builds strong and trusting relationships with team members and business partners; works collaboratively to achieve objectives; communicates with impact and listens attentively to a range of audiences; and demonstrates energy and positivity for own work.

Acts With Integrity

Maintains and promotes the highest standards of integrity, ethics and compliance; models the Walmart values and leads by example to foster our culture; supports Walmart’s goal of becoming a regenerative company by making a positive impact for associates, customers, and the world around us (e.g., creating a sense of belonging, eliminating waste, participating in local giving).

Follows the law, our code of conduct and company policies, and encourages others to do the same; supports an environment where associates feel comfortable sharing concerns; reinforces our culture of non‑retaliation; listens to concerns raised by associates and takes action; acts with accountability for achieving results in a way that is consistent with our values.

Is consistently humble, self‑aware, honest, and transparent.

Serve Our Customers

Delivers results while putting the customer first and applying an omni‑merchant mindset and acts with an Every Day Low Cost mindset to drive value and Every Day Low Prices for customers.

Adopts a broad perspective that considers data, analytics, customer insights, and different parts of the business when making plans.

Strive For Excellence

Consistently raises the bar and seeks to improve; demonstrates curiosity and a growth mindset; seeks feedback, asks thoughtful questions; supports innovation and intelligent risk‑taking; and exhibits resilience in the face of setbacks.

Implements and supports continuous improvements and willingly embraces new digital tools and ways of working.

The pay range for this position is $91,900.00 - $126,390.00. Pay will be determined based on relevant experience.

L’échelle salariale pour ce poste est de 91,900.00 à 126,390.00. La rémunération sera déterminée en fonction de l’expérience pertinente.

Minimum Qualifications

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Age – 16 or older

Preferred Qualifications

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Walmart will accommodate the disability‑related needs of applicants and associates as required by law.

Primary Location…

1940 Argentia Rd, Mississauga, ON L5N 1P9, Canada

Important Note:

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